Angelina Jolie, Brad Pitt Contracted Image Positive Coverage

This is not a bad move on the parts of Angelina Jolie and Brad Pitt, but surely a bad move on the parts of the newspapers and Magazines who agreed on the deal.

"According to the deal offered by Jolie, the winning magazine was obliged to offer coverage that would not reflect negatively on her or her family, according to two people with knowledge of the bidding who were granted anonymity because the talks were confidential. The deal also asked for an "editorial plan" providing a road map of the layout, these people say."

The winner was the People magazine with its August 2008 issue. Jolie and Pitt received an estimated 14 Million USD for the deal.

Here is what IHT writes.

"While Angelina and Brad understand the interest in their family, they also expect that the publications who purchase these photos will use them in a way that also draws attention to the needs of the Cambodian people," Neilson wrote in a December 2006 memo to editors.

He went on to promise that Jolie would provide "exclusive quotes" to the publication that purchased the photos. "Publications are invited to comment on their editorial plans when submitting their bids," Neilson wrote.

Time Inc. won the photos, paying an estimated $750,000. In the Jan. 8 issue of People came an article headlined "Angelina Jolie: Mission to Cambodia." As in other instances, the company paid the money to the photography company, Getty Images, which took its fee and split the rest in payments to companies operated on behalf of Jolie and Pitt. Those companies in turn funneled the money to the Jolie-Pitt Foundation.