Esurance To Promote Waterless Car Wash

Esurance, the direct-to-consumer online auto insurance company, and Splendor Carwash, a waterless carwash solution provider, have joined efforts to promote a co-branded, waterless carwash kit. Even despite recent storms, California and other states face an unprecedented water shortage if the current drought persists. As a result, water waste is being discouraged by state and local municipalities. As using water to wash vehicles drains precious resources, Esurance has joined Splendor in spreading awareness about its waterless carwash alternative. Splendor estimates that its waterless carwash solution can help drivers save up to 50 gallons of water per cleaning.

Kristin Brewe, Esurance's Director of Brand & Public Relations, stated, "As a company headquartered in California, we're particularly aware of the need to conserve water. On a national level, Esurance is always committed to educating drivers about how they can help save natural resources while operating and maintaining their vehicles. Working with Splendor to provide a co-branded waterless carwash kit seemed like a natural extension of our environmental commitment."

Jimmy Lozowsky, Founder and President of Splendor Carwash, added, "We are proud to join forces with an environmental leader like Esurance. Hopefully, our companies' joint efforts will help conserve water in California and other states. Across the U.S., innovative partnerships like this are required to help protect our precious natural resources."

Brewe concluded, "Esurance has already distributed several co-branded waterless carwash kits at some of our public events. People were excited they could help save water, while still keeping their cars clean. Individuals are enthusiastic about doing what they can to safeguard our environment, but just need the tools to do so. Splendor Carwash is a great tool for everyone who wants to do their part to conserve water."

In addition to promoting water conservation, Esurance is working with the World Wildlife Fund to spread awareness about conserving energy this spring. As a national partner for Earth Hour, a global lights out movement on March 28, 2009 from 8:30pm-9:30pm, Esurance has been calling on environmental partners like Splendor Carwash to help spread the word. Esurance's 30 second national TV spot for Earth Hour can be found on the Splendor Car Wash homepage at www.splendorcarwash.com.

For more information about the co-branded carwash kits, visit: http://www.esurance.com/Welcome/Home/Home/moregreenpartners.aspx

About Esurance®
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal car insurance direct to consumers online and through select online agents. Because of Esurance's virtually paperless online customer experience, Esurance car insurance customers have saved thousands of trees since the company's inception. Through the third quarter of 2008, Esurance has also helped plant and maintain approximately 70,000 trees by supporting a variety of urban reforestation programs. Esurance is also committed to safeguarding the environment through its own operational practices, including a hybrid claims fleet and investment in renewable energy sources to augment the electricity used in each of its permanent office locations.

Over the years, Esurance's environmental initiatives have earned the company awards and recognition. In 2008, Esurance received two Silver Halo Awards for Best Environmental/Wildlife Campaign and Best Joint Messaging Campaign for Esurance's work with Live Earth on the Save Our Selves (SOS) Campaign. For more information, visit: http://www.esurance.com/home/environment.asp

About Splendor Carwash
Splendor Carwash offers the latest in carwash technology through its environmentally friendly, non-toxic, and biodegradable solutions. Designed for everyday consumers, auto and mobile detailers, body and restoration shops, dealerships, and distributors, Splendor Carwash offers a one-stop-shop for convenient, easy and professional carwash solutions. Splendor Carwash is suitable for cars, trucks, RVs, motorcycles, ATVs, boats, planes and other vehicles. For more information, visit www.splendorcarwash.com or call 1-800-928-9761