Detroit Lions New Logo, Uniform Part Of Brand Strategy

As part of the new comprehensive brand, Detroit Lions also introduced a new logo and a new proprietary font, "NFL Lions." The new logotype is additional imagery that presents the Lions brand and will be featured in such prominent places as the endzone marking at Ford Field.

“We will consistently present the Lions as a first-class organization with a clear sense of mission and direction,” Lewand said. “We have made several significant changes this offseason in accordance with that commitment. The introduction of this new brand identity is another element of that process. Today is an exciting and historic day for this franchise.

“The new identity retains many important aspects of our history in terms of our primary mark and our colors. However, the evolution allows us to present our Lions brand and visual identity in new, versatile and distinctive ways. We stand firmly committed to improving the team on the field. That success is always the most determinative factor of any NFL brand.”

We read mixed reactions about the new Detroit Lions logo and the uniform. Some reactions were positive, some reserved. The new logo and the uniform is ferocious, but how will Detroit Lions do next season is the question debate online communities. "Detroit has added teeth to its new Lions logo. Only time will tell if the product on the field also has teeth," writes sbgsportsbook in Twitter.

The hope is that the new Detroit Lions logo and the uniform will boost the morale and make a strong team. Hopefully, during the next season the team will show some teeth that it now shows on the logo, which actually looks good.

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