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“Domain names continue to show an incredible increase in interest with recent acquisitions, such as Toys “R” Us buying Toys.com for $5.1 million and REDC purchasing Auction.com for $1.7 million. This demonstrates that even in today’s economy companies are continuing to aggressively invest in e-commerce,” said Cheryl Wright, vice-president Sales, at McKenzie Marketing, a full service brokerage specializing in helping organizations secure and sell premier domain names anonymously. “Companies that wish to dominate their space realize that premier domain names play a major role in this goal.”
In the mortgage industry, TheMortgage.com sold for $500,000 and Refinance.com went for $700,000. Citi purchased Mortgage.com for $1.8 million. Elsewhere in the financial services industry, InsuranceRates.com sold for $225,000 while FreeQuotes.com sold for $210,000.
The timing of the domain name RefinanceRates.com going to auction appears to be perfect. Mortgage rates are at or near historic lows and predicted to drop further. Even if the don’t continue to decline, the sustained low rates will attract those interested refinancing at least until the real estate market begins to turn around.
The auction for RefinanceRates.com will be transacted through Sedo. Most auctions are held specifically for expired domain names, indicating someone may have previously registered and used RefinanceRates.com. Other domain names available through Sedo auctions include mortgage.eu and untiedrealtors.eu.
By Jay Hammond of Blown Mortgage
Posted May 9th, 2009 by Armen Hareyan
