Pizza Marketing Goes To NASCAR Racing

“Pizza Ranch has been a long-time supporter of hometown tracks and drivers and we’re excited to have them on our Nationwide Series program,” said JGR President J.D. Gibbs. “Hopefully Kyle and the 18 team can have them deliver a pizza party to victory lane in Iowa.”

Kyle Busch is arguably the hottest driver on all levels of NASCAR right now and is currently leading the NASCAR Nationwide Series point standings and is in fifth place in NASCAR Sprint Cup Series point standings. Kyle already has three NASCAR Sprint Cup and three NASCAR Nationwide Series wins so far in 2009.

Pizza Ranch has created a signature pizza called the “Kyle Busch Bucking Bronco” that will be available chain-wide starting June 15. The pizza features spicy chorizo sausage, beef, pepperoni, and bacon on a taco sauce base and is topped off with jalapenos. “It’s cool to have a pizza named after me and especially one with as much flavor and kick as this one has,” said Busch after taking his pizza for a test drive this past weekend while at Iowa Speedway for NASCAR’s East/West Challenge.

“This pizza is a lot like Kyle, it’s hot and smokes anything the competition has,” said Pizza Ranch president and co-founder Adrie Groeneweg.

“All of us at Iowa Speedway are excited that an Iowa corporation is going to be the primary sponsor of Kyle Busch at our inaugural NASCAR Nationwide race. And the fact that Kyle’s sponsor for the race is one of our top partners already says a lot about Pizza Ranch and about Iowa Speedway,” said Iowa Speedway CEO, Stan Clement.

In its 28th year, Pizza Ranch has become one of the leading buffet restaurant chains in the Midwest. Pizza Ranch has focused its brand around “providing a business ministry opportunity where guests receive a legendary experience through quality food and service.

Iowa Speedway’s inaugural US Cellular 250 NASCAR Nationwide Series race, featuring 250 laps of non-stop NASCAR racing, will be televised live Saturday, August 1 at 3:30 PM CT on ESPN. For further information about Iowa Speedway’s inaugural Nationwide Series race on August 1, please visit www.iowaspeedway.com or contact Mike Beecher or Christina Klinge at 641-791-8000 or PR@iowaspeedway.com.

More information about Pizza Ranch can be found at www.pizzaranch.com and www.pizzaranchracing.com or contact Gwen Lahrs or Kaila Westra at 712-707-8800.

More information about Joe Gibbs Racing can be found at www.joegibbsracing.com.