In this difficult economy when traditional ways of searching jobs are not as effective as they used to be more people are learning how to find jobs using social media: Twitter and Facebook.
The use of social media as a screening and recruitment tool for HR departments is on the rise. According to a recent U.S study by Cross Tab Marketing, of the US recruiters and HR professionals surveyed, 75% report that their companies have formal policies in place that require hiring personnel to research applicants online. More than 8 out of 10 employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.
According to social media professor and strategist Sherrie Madia, the smart job hunter today is learning how to not only manage her online reputation, but use social networking proactively, as a competitive tool to boost her personal brand, get to know key people in great companies, and create buzz that improves her visibility and desirability for employers.
Madia is author of The Online Job Search Survival Guide, the book of books for job seekers in today's super competitive employment market, which offers tactics, tools, and tips to give you an edge, using everything from search-engine strategies, to LinkedIn, Facebook, Twitter, social networks, blogs, podcasts, and video to leapfrog the competition and land yourself a job.
Madia shares online networking tips for job seekers using social media
Some of these tips include advice on how to use the blogosphere to position yourself as the go-to expert in your field -- even if you don't have your own blog. Others show on how to reel influential people into your social networking circle -- and keep them there.
Other topics she discusses are like why more posts, tweets, and mentions isn't necessarily better -- and how to keep your online presence career-specific, goal-focused, and on message. Media also shares strategies for online research, job searching, and personal brand building as well as creative and innovative ways to use new online tools to showcase your talents
Sherrie A. Madia PhD is a social network strategy expert and consultant to organizations. She is Director of Communications at the Wharton School, University of Pennsylvania, and serves on the Advisory Board of EyeCatcher Digital, an electronic media strategy and marketing firm. With fellow social media strategist Paul Borgese, she is coauthor of several critically acclaimed books about social media, including The Online Job Search Survival Guide and her newest, The Social Media Survival Guide. You can learn more about her at www.onlinejobsearchbook.com.
Written by Cathy Lewis
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