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Can you imagine rolling your SUV downhill with an idle engine, in an attempt to meet the millage expectation that you were first promised when you bought it? It seems as if consumers are becoming less immune to the failures of these pompous claims made by automakers.
So what really matters to a SUV/Laptop buyer when they deliberately decide to give-in for these catchy marketing messages?
All they care about is the resulting performance for their money and in establishing a comparative belief that car A which claims to do 500 miles to a gallon is better than car B which only claims to do 300.
A similar scenario seems to rule the ‘laptop battery’ marketplace, where brands like Dell, Intel and AMD are caught up in a battle to win the trust of their customers. Bear in mind that the performance of a laptop is dependent on a wide range of factors such as screen resolution, Wi-Fi usage or the average load on the processor.
As an example; Best Buy’s claim that Dell’s $599.00 laptop can deliver a 4 hour 40 minute battery juice or that the AMD NEO Processor is more energy efficient than Intel’s Atom. Best Buy’s claims were based on a benchmark test called MobileMark2007, created by a consortium called BAPCo (Business Application Performance Corp.)
Written by Ather Mehdi
ather@dealgiant.co.uk
http://www.dealgiant.co.uk/