
Drinking the recommended daily amount of water is more important to women than having enough sex, according to a national survey conducted by Cooking Light magazine. When asked what women’s priorities were in terms of their health and well-being, drinking enough water ranked fifth and sex ranked seventh. Over 1,000 women across the country participated in Cooking Light’s “Women’s Wellness Poll” which surveyed their opinions on healthy living, eating and exercise.
Six health and wellness activities trump women’s desire for sex in Cooking Light’s “Women’s Wellness Poll”:
1. Getting enough sleep
2. Keeping stress level low
3. Finding time to relax
4. Eating healthfully
5. Drinking the recommended amount of water
6. Finding time to exercise
7. Having enough sex
Plus: Bad news for fast food chains as two-thirds (67%) of women surveyed say they could easily survive without the drive-thru.
Other key findings in Cooking Light’s “Women’s Wellness Poll” include:
• Women would rather be thought of as healthy rather than trendy, wealthy, powerful, beautiful, sexy or successful. Only smart trumps healthy.
• The majority of women say they look younger (69%) and feel younger (58%) than they are.
•Nearly three-quarters (74%) pay more attention to their health and wellness today than they did 5 years ago. 6-in-10 (62%) say that living a healthy lifestyle is a high priority in their lives.
• Forty-two percent agree that healthier people are more successful.
• Seventy-five percent of U.S. women believe being mindful of their health is an investment in themselves. Nearly two-thirds (65%) say taking measures to live healthfully is a way to personally control their lives and futures.
• Six-in-ten agree that eating healthfully does not mean giving up flavor.
• The majority of women say their self-confidence is influenced by their appearance (74%) and their overall health and wellness (72%).
This report is based on a blind online study conducted among a randomly selected sample of U.S. women age 25+. The data in this report is based on 1020 competed questionnaires. The maximum margin of error is +/- 3% at the 95% confidence level.
Cooking Light is the nation’s number one epicurean brand with the largest audience, most epicurean editorial and the most recipes. Founded in 1987, Cooking Light makes healthy food taste great. Each month, nearly 12 million readers turn to Cooking Light and cookinglight.com for innovative recipes; nutrition advice and food and fitness tips. Cooking Light is published by a subsidiary of Birmingham, Alabama-based Southern Progress Corporation.
Written by Karen Affinito, 212-522-3740
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