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In an email to bloggers the WFP said the following.
We're reaching out to all the bloggers who talk about the Philippines in an urgent appeal for them to tell their readers about the disaster that transformed the country this weekend.
The torrential rains that pounded the Philippines, has resulted in more than 1.8 million people being immediately affected.
We, the UN World Food Programme, has identified at least 178 000 families in need of immediate food aid.
Please would you consider telling the readers of your blog about their
situation, and encourage them to go to www.wfp.org/donate/ondoy to donate? Also if you're active on social networks, it would help to tell other about it there too.
Even the smallest amounts help: $18 can feed a family for 2 weeks!