AXA group, which is one the world's largest car insurance policy providers, announced that it will start a new auto insurance program for elderly drivers. The program wants to have "experienced drivers" to provider auto coverage.
The company is unveiling a 10 million (in British Pounds) program that will be spent on directly marketing the elderly drivers. The program ad says it will have up to 90 percent of no claims discounts. The ad does not say 90 percent of what.
AXA feels there is a huge opportunity in providing auto insurance to the older drivers. The later feel that the other insurance companies don't properly cater their needs. Thus, AXA, which is primarily known of it's brokerage and financial services.
The TV ad of the upcoming car insurance policy campaign shows pedestrians bashing into one another on a busy city-center pavement. A voiceover then states, ‘You wouldn't behave this way on foot, so why would you when you are driving?'
By the way, speaking of the 90 percent discount. The tagline also informs that the "disrespectful drivers" will not be given those huge discounts. This is the first time an insurance company is putting value in driving experience when it comes to elderly drivers and proposes discounts for their auto insurance policies so the latter's move from other brands to AXA.
AXA has been present in the United States since 1992.
Written by Armen Hareyan
HULIQ.COM
Comment and add to the story without registration, but keep the comments meaningful please. Links are not accepted.
