MAC Cosmetics Apologizes For Offensive Product Name

KC Kelly Ph.D.'s picture

The very well-known, world-renowned cosmetics company, MAC has been under some scrutiny lately. They have named one of their new products after an impoverished Mexican factory town that is notorious for the rape and murder of a very large number girls and women. MAC is now issuing a public apology.

Many women, and men for that matter, know about the make-up company MAC and have been using their products for years. MAC is a make-up line that may be considered to be on the more expensive side, but that is still affordable for the average person who wants to enhance their look with a great higher quality make-up product. Consumers can find MAC counters in almost any department store.

Recently, MAC collaborated with a "design duo" named Rodarte. Rodarte is high-profile fashion brand, inspired by the colors and culture of Mexico. The two came together in efforts to create and promote a new product collection to be launched this coming September, 2010.

The new cosmetic line designed by MAC and Rodarte features various products. One product is a pink blush named "Quinceañera." Another product is a sheer white lipstick MAC has named "Ghost Town." Lastly, the frosty pink nail polish, they came out with is the culprit for the controversy. MAC has named that product "Juarez," the same name as the town where the horrific sexual misconduct took place years ago.

Amelia Parry, the editor-in-chief of the premier women's relationship site, stated that naming a product after this town was, "insensitive and tasteless." It was stated that "Naming a secondary nail polish shade "Factory" further indicates the brand's cluelessness, as most of the women and girls who have been murdered in Juarez disappeared on their way to or from work at the town's factories."

Blogger Jessica Wakeman stated, "I'm not going to go name my Sudan-inspired nail polish 'Darfur,’ which I think is a pretty apt comparison.”

MAC has issued a public apology for what many deemed "offensive product titles." A MAC announced, "We understand that product names in the MAC Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry,” a representative for the collection said to Pop Tarts in a statement. “MAC will give a portion of the proceeds from the MAC Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.”

Add new comment