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Anthony stresses food-wine events on Hotel Impossible

Anthony Melchiorri of Hotel Impossible

Hotel Impossible's Anthony Melchiorri loves him a good party and upgrading hotel spaces for entertaining is part of his expertise.

The latest Travel Channel episode of Hotel Impossible was a recap of fixer-uppers that Anthony visited last year.

It turns out that once the cameras are shut off Anthony Melchiorri does not turn his back on a property.

During "After Anthony" a Hotel Impossible special that aired last night, the owner of the Dude Rancher Lodge in Billings, Montana informed viewers of Melchirorri's pledge.

"When Anthony was here he told us that he was our consultant for life," owner Virginia explained.

After a tragic shooting-hostage situation that saw the perpetrator use the property to commit his crime, Virginia knew what she had to do. "The first thing I did was to call Anthony to ask if he could help us. What should we do?"

Melchiorri got his personal crisis management consultant on the case in a flash. He's sort of a cross between a superhero and a Navy SEAL who leaves no man behind.

Thus, his check-ups on the hotels he helped made sense.

The Purple Orchid Inn

This luxurious resort in spa in the middle of northern California's wine country had no connection to local vineyards. Melchiorri fixed that and found the perfect place on the lush property for wine tastings and food events.

There is nothing like offering guests a place to gather on the property outside their rooms and who doesn't like good food and drink?

The connection between the resort and the local community was a natural. It wasn't that the couple who owned the place didn't know of their existence. It's just that Rhiannon and Derek were overwhelmed by their responsibilities and had no training in hotel management.

Upon Anthony's return, he found things improved on all fronts. Lunch is served poolside and there are regular wine tastings, plus a new addition to the couple's family. A son had been born since Melchiorri was there. With what he did for them, this viewer questioned why the infant was not named Anthony.

La Jolla Cove Suites

Anthony called the owner of the property in La Jolla, California, "The most promising student in the Hotel Impossible school. She was watching as her grandfather's legacy in the resort business struggled to stay alive.

What was one of the biggest things that the property had to recommend it? A million dollar view high atop the cliffs of La Jolla with crashing surf and sea lions sunning themselves.

A roof deck was underutilized and Melchiorri zeroed in on that, along with the state of disrepair. "This is gorgeous," he said. "No one else has this. What a great spot for revenue generating events."

Anthony's designer Blanche took a crack at renovating it and of course, like all her efforts it was a smashing success.

Prior to Melchiorri riding off into the sunset of La Jolla, he challenged the owner to utilize the new roof deck for a party. It went well and months later, weddings are commonly booked for the space as are corporate events.

While Anthony knows that hotels are not financially successful solely by selling food, liquor and booking parties, he also knows that every square foot of space can make the cash register ring.

And off he goes, on to his next adventure. Next week Hotel Impossible travels to the California city of Palm Springs.
Tune in to Travel Channel on Monday at 10:00 p.m. ET. Image: Travel Channel/Hotel Impossible. Anthony in action at the La Jolla Cove Suites

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