The handbag and accessories rental site, Bag, Borrow or Steal has dropped its fee to join and made other changes to shorten the time customers wait for the hottest styles.
Bag, Borrow or Steal's CEO sent out a letter to members on this Valentine's Day with what he believes is a sweetheart of a deal.
Free membership, free insurance to cover normal wear and tear and free shipping start immediately. For those that have membership fees in the company's bank, they will receive a credit towards their next rental in the amount of what they paid.
To sweeten the pot even further and offer a real Valentine's Day present to members who rent an item today, a 50% discount on the rental fee will apply at check out.
Russ Blain's email announcing the changes makes it clear that he did his research before rolling out the news.
"Since becoming CEO in November 2010 I've devoted a lot of time listening to our customers. I've read more than 20,000 survey responses and have had many live conversations with suggestions we're taking to heart."
A large concern for the site's customers was the waiting time for a popular item. It help address that, Blain eliminated the "Steal It" feature that allowed members to buy their rentals if the time came to return the purse and they couldn't part with them.
The Private Sale portion of the Beg, Borrow or Steal website will be the place to find purses and accessories that are pre-owned, in good condition and ready for purchase. There is still a 30-day trial policy and customers can return their purchases in that time frame if dissatisfied.
The Beg, Borrow, or Steal brand name became an instantly known commodity thanks to its prominent role in the first "Sex and the City" film. The character played by singer Jennifer Hudson announced to her new boss, Carrie Bradshaw (Sarah Jessica Parker) that no one needed to spend a fortune to carry a hot designer bag.
The management of the company decided to go away from it and re-branded the business "Avelle", because it began to offer jewelry accessories to its product line. It didn't fly and in the summer of 2011 the original monicker returned along with an infusion of $4 million in financing money.
CEO Russell Blain explained at the time, "...fashionistas and customers never stopped calling us Bag Borrow or Steal so we listened and changed our name.”
Image credit: Wikimedia Commons/Atelier Ted Noten / Artwork: Atelier Ted Noten
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