Weight conscious brownie and chocolate lovers rejoice. Seth Greenberg has heard your pleas and delivered.
While searching for a dessert treat that could satisfy a chocolate craving and keep me within the bounds of my daily Weight Watchers Points Plus program, I stumbled upon Seth Greenberg's Authentic New York Brownie Crunch.
The story behind the crispy brownie chips is a great one.
Greenberg is the son of a master N.Y. baker and made what he describes as the best brownies in N.Y.
When he followed in his dad's footsteps, he saw that his daughter began to break off the crispy edges, just as he had done as a child.
A new idea was born. "Perhaps it was time to rethink the very concept of the brownie," he writes on his website and the packaging for his Brownie Crunch product.
Brownie Crunch comes in four ounce resealable bags and multiple flavor varieties: Chocolate Chip, Mint Chocolate Chip and Toffee Chip, Cinnamon Cappuccino and Orange.
A one ounce serving contains 120 calories and only 1.5 grams of total fat, none of which is from trans fat.
Some of the suggested serving ideas from Greenberg include breaking them into pieces over a ice cream or using them to decorate a cake.
Eaten alone, you get the taste treat of real brownies without all the thick cake that sets you back much more than you want if you are maintaining a disciplined eating program.
For the Weight Watchers Point Plus plan, a one ounce serving equals three points. It is a pretty typical points total for a sweet treat on the program.
If you are like me and volume is important, the Brownie Crunch pieces are about the size of a potato chip or smaller. When put on a scale to weigh I found that there were seven to ten pieces in a serving.
If you've saved up enough points to enjoy a larger size snack, go for it.
Like anything else on a food program, portion control is key. A technique I have used successfully is to take treats such as this and break them into individual serving sizes and store them in my pantry. It's easier to stay within the daily guidelines, at least for me, if I don't try and eat out of a bag that contains multiples of the portion size I know I have to stick to.
One of the challenges presented when not everyone in a household is watching their weight is to enjoy the same foods, just perhaps not in the same portion sizes.
I defy anyone to buy a bag of Seth Greenberg's Brownie Crunch in the Chocolate Chip flavor and have anyone in your home turn up their nose at them; that is unless they just don't like brownies.
In fact, you could have a difficult time saving any for yourself.
At the present time, you won't find Brownie Crunch in your local mass grocer, but if you have a Marshall's, Home Goods or TJ Maxx nearby they will be on the shelves. Specialty grocers carry them including a Pemberton Farms near Boston where I stumbled upon them. A full list of retail outlets is available on the product's website.
Seth Greenberg's Authentic New York Brownie Crunch website has the information scoop on nutritional value, retail availability and the sweet story of how the product came to be. Happy Crunching!
Image: Seth Greenberg's Authentic New York Brownie Crunch, Chocolate Chip