The ratings for the mid-season finale of Here Comes Honey Boo Boo hit a record high.
According to New York Times, the show garnered an average 2.4 million viewers during its two month initial run on TLC.
The finale topped that and was the highest rated cable program that evening in the coveted 18-49 year-old category, even topping perennial favorite South Park.
The cast was reported to have received an income hike. Depending on what source you favor, the raise per episode is either $20,000 (HollyscoopTV) or "more than $10,000," (NY Daily News).
Either way, that will cover clothing for the kids without the necessity of going dumpster shopping as the family has in the past for at least one of the daughters.
It will also pay for a heck of a lot of pageant costs and fees.
Mama June made it clear that extreme-couponing and finding innovative ways to earn extra income are key for paying to get Alana ready and entered into beauty pageants.
We saw the kids set up a lemonade stand in one episode this season, earning about $25.00 in a couple of hours. Read about that here.
Unfortunately each hair and makeup session on pageant days can cost upwards of $300 and that doesn't include new costumes, wigs and dance lessons.
What Alana/Honey Boo Boo should teach kids and parents who are interested in pageants for children is that beauty alone doesn't win a trophy.
As Miss Georgia 2011 told the family in a recent episode, Alana has that "extra little bit of something" that transcends facial beauty and enables judges to see her as a winner. Read: June attempts the water slide
Recently, protests arose at an elementary school in South Carolina after announcement of a contest to pick a boy and girl to represent the school during events.
The UK Daily Mail reported that because one of the criteria for picking winners would be "facial beauty" in addition to personality and overall appeal, a Facebook protest page sprung up.
Have they not studied the case of the Honey Boo Boo Child?
Alana is a bit pudgy these days and without makeup isn't stunningly pretty but she wins trophies nonetheless. Miss Georgia couldn't name her special quality but it's there.
The S.Carolina contest was meant to raise funds for playground equipment, said one parent who spoke with media.
TLC runs replays of Here Comes Honey Boo Boo each week. Check your local listings for time and date. Image: TLC Here Comes Honey Boo Boo publicity photo.