'Obamacare' name just fine with Obama and 2012 campaign

Paula Duffy's picture

President Obama has decided to stop fighting the use of "Obamacare" to identify the Affordable Care Act that made changes to health insurance regulations.

President Obama took to Twitter prior to the weekend to celebrate the second birthday of his Affordable Care Act, by using the term "Obamacare" coined by opponents of the health care reform legislation.

"Happy birthday to Obamacare: two years in, the Affordable Care Act is making millions of Americans' lives better every day."

The President doubled down on the name and created a hashtag for Twitter that he wants supporters to use when they tweet about it. "If you're proud of Obamacare and tired of the other side using it as a dirty word, complete this sentence: #ILikeObamacare because..."

The Huffington Post reported on one believer whose response was RT'd by the President: "RT @gregburd: #ILikeObamacare because too many people skip preventative care due to high costs which are compounded once they are sick."

The 2012 Re-elect Obama campaign went on record to explain their turnaround on the subject.

"What's not to like? Obamacare means you won't have to pay out of pocket for preventive care like cancer screenings and birth control, insurance companies can no longer drop people when they get sick or refuse coverage for 'pre-existing conditions,' and women won't have to pay more just for being women," said campaign manager Jim Messina.

This latest position comes as the U.S. Supreme Court is poised to consider and rule on the constitutionality of the Affordable Care Act in its totality and the individual mandate portion in particular. The important decision will come down this summer, prior to each parties' conventions and well ahead of the start of the general election campaign cycle.

Fox News reported that the Supreme Court arguments will be broken up over a three-day period that begins tomorrow and it will take until Tuesday to get to the mandate that all Americans buy health insurance or be penalized.

Five of the justices, including Chief Justice Roberts were appointed by Republican administrations, with the rest put on the court by Democrats. As pointed out by some political professionals, a victory for Obama will reduce the outcry that would be expected to surround the political leanings of the Court's members.

What is expected from Republicans if the challenge is struck down is for the GOP campaign to increase the importance of electing their candidate as the sole way left to unwind Obamacare.


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