Doritos has chosen the finalists in its annual "Crash the Super Bowl" contest and put them online last week. Voters can win cash prizes when they vote while enjoying the efforts of the filmmakers who are fighting for a chance to win the contest.
Out of more than 6,000 entries received, five were chosen for the final round. As is typical of Super Bowl ads that want to win over an audience, pets and children are heavily featured.
Doritos is handing out a hefty $10,000 prize to voters chosen at random every time 100,000 votes are registered on the site.
The public can vote for only one entry per day, but of course everyone is encouraged to bookmark the site and return each day to vote for favorites as well as increase chances to win a cool $10,000 in the process.
For the creative talent that entered the contest the goal is to get their spot in the rotation of commercials that have become almost as popular as the football game itself, but there are financial incentives that accompany that.
The winner, as voted on by the public on either the USA Today Ad Meter or the USA Today Facebook Ad Meter, wins the top prize of $1 million, Ther with hefty second and third place prizes of $600,000 and $400,000 respectively.
The winner will also get a chance to work with the creative guys that make up The Lonely Island on another project for Doritos. The group consists of Saturday Night Live veteran writers/performers including Andy Samberg, Jorma Taccone, Akiva Schaeffer.
Last year's Doritos contest winner was bestowed on a two-person team of J.R. Burningham and Tess Ortbals for their entry entitled "Pug Attack". The team that ended up married after the Super Bowl, said in an interview that they created the spot in two weeks, in and around their home in Southern California.
Burningham and Ortbals got cash infusions from family and friends, even using a dog owned by a friend. Life changed for the couple with the $1 million prize and a contract to work with The Lonely Planet team.
Image source: Wikimedia Commons/Like the Grand Canyon