(RED) was founded by Bono and Bobby Shriver to raise awareness and money for the fight against AIDS in Africa. The groundbreaking initiative engages the private sector to create (PRODUCT) RED-branded products and deliver a portion of the profits directly to The Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.
Sprint is the exclusive national carrier for the RED MOTORAZR V3m, which first became available in early November. Sprint's current advertising campaign focuses on the device in an effort to increase awareness for (RED) and grow participation in this important project. Both Sprint and Motorola contribute directly to The Global Fund to fight AIDS, Tuberculosis and Malaria with each RED MOTORAZR sold at Sprint.
"Reaching this milestone gives us the opportunity to encourage our customers to get into the spirit of Valentine's Day, give the gift of (PRODUCT) RED and make a difference in this very important effort,"Â said Mark Schweitzer, chief marketing officer for Sprint. "With the exclusive content available from Sprint, including live television, NFL Mobile and Sprint Music Store, purchasing the RED MOTORAZR is an easy way to help in the fight against HIV/AIDS."Â
"We are excited that consumers have embraced the opportunity to help in the fight against HIV/AIDS in Africa by purchasing the RED MOTORAZR V3m at Sprint,"Â said Jeremy Dale, vice president, Global Marketing and Communications of Motorola Mobile Devices. "This Valentines Day, people can choose to give a gift that can change someone else's life in Africa as well as their own."Â
The MOTORAZR V3m is one of Motorola's thinnest multimedia phones for the CDMA network and features a refined metal housing and sculptured clamshell shape. The bold red hue of the RED MOTORAZR makes a striking statement complimenting its ultra-thin, attractive design.
On the Sprint Mobile Broadband network, RED MOTORAZR joins MOTOKRZR, MOTORAZR and MOTOSLVR as the only versions of these iconic handsets to offer access to:
Sprint Music Store, which allows users to browse and wirelessly download full-length songs directly to their phone
Sprint TV with more than 50 channels of live television and on-demand video and audio
NFL Mobile, a Sprint-exclusive wireless application that brings fans access to same-day video highlights, customizable real-time statistics, scores, injury reports and other information
Sprint Movies, the first "pay-per-view"Â service for mobile phones in the U.S. that streams full-length movies, including recent box-office hits and timeless favorites - Motorola.
Posted February 8th, 2007 by Nymphadora
