Just when you thought abstract art could not get any more abstract or postmodern than a urinal displayed as sculpture, actor James Franco and an obscure new museum have stepped in to change your mind.
Franco recently began backing a project entitled the Museum of Non-Visible Art, or the MONA. While not much is known about the new “museum,” the statement on its sparse website explains its mission statement of sorts:
“The Museum of Non-Visible Art is an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and worlds. This world is not visible, but it is real, perhaps more real than the world of matter, and it is also for sale.”
While the idea of buying what is essentially just a thought seems a bit ridiculous even for the most seasoned, cultured art collector, one woman has taken the bait. Aimee Davison bought a piece entitled “Fresh Air” for a cool $10,000.
The artist of “Fresh Air” claims it is a completely unique piece that is an endless supply of…air. The artist also claims that the owner of the piece will receive serenity from it, as well as mental transportation to fields, mountains or oceans.
The Huffington Post interviewed the new owner of this work of non-visible art and, rightly so, asked her, why? Davison answered: “I felt that the act of purchasing “Fresh Air” supported my thesis about a concept I term “you-commerce,” which is the marketing and monetization of one’s persona, skills, and products via the use of social media and self broadcasting platforms.”
This is not the first time Davison has been involved in the exchange of an idea; she sold her soul on Craigslist earlier this year for a Benjamin ($100).
Image credit: Wikipedia