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Reading Rainbow returns with 150 stories on iPad app

Anissa Ford's picture

The new Reading Rainbow app, a literary program for readers ages 3-9, has over 150 books for children and 16 video field trips.

The App comes with two subscription choices; one for $9.99 a month or $29.99 for six months and is free for download on the iPad. The App's many features include a reward system in which children earn digital stickers to motivate a continued exploration of books and frequent reading.

For parents, ReadingRainbow.com offers a companion website and dashboard to get updates regarding time their child spent reading, books read and suggestions for new stories based on the child's interests. "Family Reading Time" hints provide opportunities to discuss themes and lessons explored in each book. Each book is an adventure to themed islandsd like Animal Kingdom, My Friiends, My Family and Genus Academies and the available stories are customized to children’s ages and interest. Each book is read by celebrity actors, (just as on the PBS television show) including Reading Rainbow host LeVar Burton (@levarburton).

"I come from a family of teachers, and when I was offered the opportunity to host Reading Rainbow in 1983, I recognized immediately the value in using technology to inspire kids to read," said Burton. "Reading will never go out of style, but the tools used for learning are changing. I am excited to bring Reading Rainbow back so that parents who watched the show can now share that same feel-good experience with their own children but on a platform that resonates with today's digital kids."
Similar to the original series, children journey with Burton on exciting real-life adventures. These in-appvideo field trips connect the stories children read to the world they live in and use a combination of newly produced video as well as classic segments from the TV show.

The subscription service created by RRKidz makes it easy for young readers to unlock the extensive Reading Rainbow library books and videos without having to purchase each individually. The Reading Rainbow App is the inaugural project of RRKidz, Inc., a digital media company co-founded by Burton and entertainment veteran Mark Wolfe.

"Throughout its more than two decades on television,Reading Rainbow enjoyed an exceptional reputation for children's quality programming," noted Wolfe. "That same focus – bringing together the best, most enriching content for children, all in one place – is what RRKidz is all about, now with the Reading Rainbow App and in the future with a wide array of new projects."

RRKidz has partnered with leading children's publishers who understand the value of associating their brands with a name respected by millions. Launch partners include Little, Brown Books for YoungReaders, Holiday House, Charlesbridge Publishing, Kane Press, Sleeping Bear Press, Peachtree Publishers and Shenanigan Books.

photo credit: PR newswire

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