The Texas attorney general's office who's conducting the probe had no comment because the investigation is on going. The company's that filed the complaint against Google are Foundem.co.uk, TradeComet.com LLC and myTriggers.com Inc all are claiming that Google unfairly demoted their search ranking in a bid to eliminate the competition. Google disputes all allegations, Googles deputy general counsel had this to say about the accusations "Given that not every website can be at the top of the results, or even appear on the first page of our results, it's unsurprising that some less relevant, lower quality websites will be unhappy with their ranking".
Google's suggest Microsoft's involvement
The most interesting part in this whole story is the fact that Google said the party's involved are all financially backed by Microsoft suggesting that the Software maker is somehow behind the whole thing. Amir Efrati of the WSJ:
"Google said Foundem is backed by ICOMP, an organization funded largely by Microsoft and added that TradeComet and myTriggers are represented by the same antitrust attorneys Microsoft uses.
Microsoft did admit to helping small company's that felt Google unfairly targeted them by suggesting they file a complaint to antitrust authorities or by pointing them in the right direction, but said that's as far as it went the company denied any direct involvement. All company's involved denied any Microsoft connection. Dan Savage CEO of TradeComet's had this to say: "Obviously, Google is just trying to distract from its own problems by pointing to others and their lawyers." myTriggers spokesperson: "Though there are probably a lot of other victims too, MyTriggers' concern is just the harm to MyTriggers done by Google's anticompetitive conduct and bullying tactics. We have a strong antitrust claim and look forward to our day in court."
Google is also being investigated by the EU(European Union) who's begun a preliminary inquiry into the Antitrust allegation involving British price comparison site Foundem. Google also denied any wrong doing.