Introducing the Toyota Prius Generation X

Patrick Rall's picture

This year marks the 10th anniversary of the Toyota Prius in the United Kingdom and to celebrate the momentous occasion, Toyota has introduced the Prius Generation X. This special edition 2011 Prius is limited to just 1,000 units in the UK and it carries a price of £26,150. Even though the model will only be sold in the UK, £26,150 is around $41,690 in US currency… just for comparison’s sake.

The 2011 Toyota Prius Generation X uses the same fuel efficient hybrid technology found in the standard production Prius but Toyota goes for a more youthful, sporty look by adding a front and rear fascia, side skirts, 17” split spoke rims and some super-dark window tint.

Inside, the Prius Generation X offers embossed black leather seating and accents with a 10th anniversary logo. The special edition 2011 Prius also includes some tech goodies, like HDD satellite navigation, a parking assist system with a monitor, and cruise control.

The 2011 Toyota Prius Generation X tries to add a sporty flavor to the vanilla hybrid

One of the biggest concerns with the Toyota Prius (and many other hybrid models) is the fact that you are enjoying the ability to get amazing fuel economy at the expense of driving a car that looks like the Prius. While the latest generation of the Prius offers a vastly improved exterior compared to older models, it still looks like something out of the Jetsons (I don’t mean that as a compliment). As today’s automotive market goes, the overall shape of the Prius doesn’t scream “fun and sporty”… but that is what they are going for here.

Adding a body kit, rims and limo tint definitely points the styling of the Prius in a positive direction but ultimately, these minor appearance changes aren’t going to sway people who aren’t happy with the shape of the car. However, with the green-car subculture plowing along at full steam, something like a sportier-than-usual limited edition Toyota Prius Generation X is likely to send the likes of Professor Frink scurrying to their neighborhood Toyota dealership to get their hands on this attempt at an aggressive looking Prius.

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