Fans of Martha Stewart know she’s an avid animal lover and a genius at crafts; but it’s her skill at cooking that made her a household name back in 1983 with her bestselling cook book “Martha Stewart’s Quick Cook;” while today she’s returning to her cooking roots with a newly announced return to PBS TV in the fall with a new weekly 30-minute episode series called “Martha Stewart’s Cooking School.” In turn, it was famed PBS TV chef Julia Child who introduced a sort of “cooking school” on television where she, like Stewart, explained why she’s using such and such ingredients in developing recipes for both her books and her TV show the "French Chef." In fact, both the Washington Post and the New York Times reported that the Stewart’s new PBS “Cooking School” TV program is based on her bestseller of the same name.
Stewart returns to TV cooking this fall
While PBS is celebrating how the famed Martha Stewart is coming to PBS this fall season – with The New York Times recently reporting how “roughly 85 percent of the country’s 347 PBS stations have committed to carrying season one of the series" - it's Stewart herself who thinks PBS is the best place on TV to showcase her cooking talent.
Also, the Times reported how “many of the stations will probably incorporate it into their existing cooking blocks of programming on the weekends.”
At the same time, the Times noted how “Martha Stewart, whose daily talk show is being dropped by the Hallmark Channel this summer, is starting a weekly show for PBS this fall” that is also based on “traditional cooking tips.”
This new Stewart TV series - titled “Martha Stewart’s Cooking School” -- will be distributed by PBS stations across the United States, and her company, Martha Stewart Living Omnimedia, said Stewart in a statement released by PBS; while adding how she believes “that public broadcasting will be a better fit for her brand than daytime cable.
In turn, the Times noted how the cable TV show “The Martha Stewart Show” had “struggled to attract an audience for the last two years. But the move from a five-day-a-week show to a once-a-week series will effectively reduce Ms. Stewart’s footprint on TV.”
Stewart’s cooking school is “old school” cooking
“Cooking School,” inspired by Ms. Stewart’s cookbook of the same name, will be produced in association with WETA, a PBS station in Washington, which had previously been her production partner on the culinary series “Everyday Food,” added the New York Times report.
In a statement, Ms. Stewart called PBS “the perfect home for this series: “This new series combines so many of my passions: teaching and encouraging others,” she said. “We will break down classic recipes for home cooks and inspire them to add their unique twist. I’m excited to get into the kitchen and connect with audiences across the nation.”
At the same time, fans of PBS cooking shows – such as the Emmy award winning “French Chef,” starring the late Julia Child – view this return to PBS for the new “Martha Stewart’s Cooking School,” will return the favor to PBS that is credited with the cooking TV show format that Child perfected on PBS for more than 20 years, with Stewart now stepping into those legendary shoes as a TV cook first.
Image source of Martha Stewart who returns to PBS in the fall with her new TV show “Martha Stewart’s Cooking School.” Photo courtesy Wikipedia http://en.wikipedia.org/wiki/Martha_Stewart