Superhero spectacular 'The Avengers' already setting records

Bryan Alaspa's picture

Although the highly-anticipated movie based on the Marvel comic books series is not scheduled to be released in the U.S. until May 4, The Avengers is already setting records overseas.

The film brings together a number of established Marvel comic book characters into one super team to battle a global menace. Captain America, Thor, The Black Widow, Hawkeye, Iron Man and the Hulk team up to fight a menace from Thor’s brother Loki in the movie. The movie was also written and directed by comic book fan favorite Joss Whedon who brought the world Buffy the Vampire Slayer, Angel and Firefly.

The movie is expected to chart very well with estimates of an overall take in the hundreds of millions of dollars. What has film studios already anticipating a huge opening weekend in the U.S. are the number rolling in from other markets where the film has already debuted. So far, the numbers are impressive.

Although the film does not open in America until May 4, several international markets have already seen the film debut. The movie had the second-biggest opening weekend in Australian box office history. It had the biggest debut in the history of New Zealand. The movie also opened strong, with a solid $3 million take in France. This has many re-calculating their figures for an opening weekend in America.

Right now, the track seems good. Some are saying that the opening weekend in the U.S. might be as high as $150 million. Some are even saying that this estimate is on the low end. What is also encouraging is that, so far, the critical reviews of the film have been very positive.

The film, at that rate, could rank up there with some other huge box office winners in recent years. For example, Harry Potter and the Deathly Hallows Part 2 currently owns the top spot for the highest grosses opening weekend. That film earned over $160 million when it opened in 2011. Right behind that are films such as The Dark Knight, which earned $158 million its opening weekend. Already, in 2012, The Hunger Games has the third spot for an opening weekend, earning $152 million.

What benefits The Avengers is the fact that it is being released in both 2D and 3D formats. The increased ticket prices of the 3D film can work in the film’s favor by increasing the overall weekend take. Right now studios are anxious to see if the film might actually be able to beat Harry Potter.

This summer is predicted to be a huge one for the superhero genre. In addition to The Avengers, the third installment in the Christopher Nolan helmed Batman movies is set to come out this July with The Dark Knight Rises. The Spider-Man reboot, The Amazing Spider-Man, is also set to come out this summer. Some are saying that either of those, especially The Dark Knight Rises, might also shatter records.

Poster image courtesy of Wikipedia archives.

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