Chins are the new Botox, surgical implants on the rise: ASPS report

Web chatting is goading users into plastic surgery, the American Society of Plastic Surgeons indicates, and chin implants top the list of growing requests from patients.

The American Society of Plastic Surgeons (ASPS) released new statistics indicating that chin augmentation is now the fastest growing plastic surgery trend.

"The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery," said ASPS President Malcolm Z. Roth, MD. "We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference."

Many may be surprised to learn that chin augmentation grew more than breast augmentation, Botox and liposuction combined in 2011. Numbers of patients choosing to have the surgery grew in all patients over the age of 20 (+71%), in both men (+66%) and women (+76%). The largest increase, the ASPS said, was in patients ages 40 and over, with a 77 percent increase.

Lizette Stephens, the ASPS indicated, is an example of a patient who found herself face-to-face with people all over the world via video chat. As a manager of a major software company, Stephens says she loves how video chat keeps her in touch with clients around the globe, but found that her online look wasn’t all she hoped it to be.

"I do a lot of video chats and I'm in a lot of photos and noticed that my double chin was very pronounced. It really, really bothered me. I wanted to do something about it to get a more profound profile and more definition in my chin area," said Stephens.

As a result of her dissatisfaction, Stephens received a chin implant from Darrick Antell, MD, an ASPS Member Surgeon based in New York City. Dr. Antell, who has studied the profiles of many CEOs, said, "We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness."

Chin implants were not the only cosmetic procedure that saw an increase in 2011. The following are also gaining popularity among patients seeking a new look, the ASPS said:

  • Lip augmentation: 49 percent increase
  • Cheek implant: 47 percent increase
  • Laser skin resurfacing: 9 percent increase
  • Soft tissue fillers: 7 percent increase
  • Facelift: 5 percent increase

More information about plastic surgery trends, statistics and average fees for procedures, as well as referrals to ASPS Member Surgeons, are available in the ASPS 2011 National Clearinghouse of Plastic Surgery Procedural Statistics Report. Additionally, ASPS Member Surgeon Andrew Trussler, MD, will be holding a video chat for those interested in learning more about chin implants on Wednesday, Apr. 18, at 8:15 p.m. (EST).

Image: American Society of Plastic Surgeons; Male Patient Before/After