Sen. Schumer declares victory in his fight against Four Loko and other caffeinated alcoholic energy drinks
Schumer released information about Four Loko, Joose and other caffeinated alcoholic drinks on his official website today, calling the drinks "toxic." He also said that the Federal Trade Commission will notify manufacturers of such beverages that they are engaged in the potential illegal marketing of unsafe alcoholic beverages.
Sen. Schumer has been advocating the banning of these drinks for months because of the serious health risks he feels they pose to consumer health and safety.
“Let these rulings serve as a warning to anyone who tried to peddle dangerous and toxic brews to our children. Do it and we will shut you down,” said Schumer. “This ruling should be the nail in the coffin of these dangerous and toxic drinks. Parents should be able to rest a little easier knowing that soon their children won’t have access to this deadly brew.”
The State Liquor Authority in New York and New York’s largest beer distributors agreed just last week to stop selling caffeinated alcoholic beverages in the state. This came on the heels of Oklahoma, Utah, Michigan and Washington state banning the drinks, as well as a number of colleges, including Ramapo College, Worcester State University, the University of Rhode Island and the Wentworth Institute of Technology.
The makers of the drinks have been accused of specifically marketing them to young people, with brightly colored cans, unique flavors and cheap prices. One can of Four Loko and Joose have been reported to contain as much caffeine as 2-3 cups of coffee and as much alcohol as 2-3 cans of beer.
In 2008, Anheuser-Busch InBev NV and MillerCoors LLC responded to pressure and reformulated their caffeinated alcoholic drinks, but smaller labels such as Four Loko and Joose have gone unnoticed until recently, when complaints about health risks began piling up across the country.
Read more about Four Loko and caffeinated alcoholic drinks on Huliq.com:
College campuses issue Four Loko warnings to students
Four Loko adds Washington to growing list of banned states