For the third year, Old Navy has partnered with Operation: Care and Comfort (OCC), honoring military troops and their families during the 2011 Independence Day celebration. Through July 4, Old Navy U.S. stores—approximately 1,000 total—will collect essential items for men and women serving the nation, both at home and abroad.
Consumers can make donations in-store by purchasing suggested items for troops—basic tees, underwear, socks and flip flops—or can make cash donations. Old Navy will match up to a total of $100,000. Additionally, unused personal care items—hand sanitizer, lip balm, sun screen, soap, etc.—are being collected by armed services volunteers at all Old Navy locations. These collected items will be sorted, packaged and shipped to troops by OCC.
"Operation: Care and Comfort best embodies the ideals of the American Red Cross in providing humanitarian support worldwide,” stated Barb Larkin, CEO of American Red Cross Silicon Valley Chapter. “We are very proud to have been able to help support OCC in its infancy and watch it grow to such an incredibly effective organization providing much needed support to our military members overseas and at home."
Overwhelming public interest in “Operation Troop Donation” encouraged Old Navy to expand the program, which began in April 2009 in the San Francisco Bay Area stores, to a nationwide program, to include all U.S. Old Navy stores in 2010.
Both Old Navy and OCC are enthusiastic about the ongoing partnership.
"Operation: Care and Comfort is thrilled to continue 'Operation Troop Donation' with Old Navy in 2011," stated president and co-founder Julie DeMaria. "The enthusiastic support by the public to our cause is humbling, and the outpouring of gratitude from our military personnel abroad and at home has been tremendous. We can't wait to do it again, and thank Old Navy for their ongoing support of our service members, Veterans and their families."
"Old Navy is proud to continue our support of the men and women who serve our country," said Tom Wyatt, president of Old Navy. "Operation Troop Donation is a great way to allow our customers to show their support as well."
In 2010, tens of tons of donations were made via Operation Troop Donation. OCC volunteers sorted and boxed the donations in a week-long event, which resulted in deployed troops, veterans hospitalized in V.A. hospitals in California, and military families receiving the donated items. Additionally, Old Navy shipped 240,000 shower shoes to Iraq, Afghanistan and large military bases in the U.S., as well as shipping almost one million Old Navy Flag T-shirts to large military bases in the U.S.
Old Navy customers who participate in Operation Troop Donation will receive a 10 percent discount for their entire purchase in-store on that day.
Image: Wikimedia Commons