Fans of the show Sister Wives on TLC have been vocal regarding their opinions about the Brown family’s latest business venture, “My SisterWife’s Closet.” The Browns have tried to convince viewers and site visitors that the jewelry they are offering is for “strong women,” not necessarily polygamist wives. But, Huliq readers tend to disagree with that idea. Huliq reader MelissaRRT, for example, commented:
If they got a designer who could broaden their base to include MORE than these, what? 10 pieces and some that are more reachable by all people. They might have a chance of making this work. But from what I see, their appeal is mainly to other sister wives, not STRONG WOMEN or any of that. This is a label, like wearing a cross, most people who wear a cross, BELIEVE IN ITS MEANING.... I don't think an atheist would wear a cross necklace.
And, one anonymous reader was concerned that the show itself could become a pitch-hour for My SisterWife’s Closet:
I enjoy the show and the jewelry is beautiful. However, I almost feel like the jewelry was designed and manufactured only for sister wives. I can't see that the designs have much to do with women who don't participate in plural marriages. Also, the prices are out of line with today's economy. Let's hope future episodes don't turn into half-hour infomercials like the one the other night.
And, Katie wondered if these women—who have never created a business of their own—had sought any advice from a professional before designing their pieces:
Now comes 'My Sisterwife's Closet'. Did anyone with a business brain look over this idea? Just who is their target market? How many Sister Wives are out there and how many of them can afford to spend their money this way?
Fans seem right on-target with their questions and suggestions. The jewelry on My SisterWife’s Closet DOES seem to be aimed at, well, sister wives, not “strong women,” as the Browns are trying to paint it. More than one piece describes the use of the initials “S.W.” as, “stand[ing] for SisterWife, Strong Woman and Super Woman.” Perhaps they are genuine in their sentiment. But, it comes off as, well, just a tactic to sell viewers something that doesn’t really apply to their lifestyle, which is what many visitors to the site seem to be picking up on as they peruse the offerings. As one anonymous Huliq commenter surmised:
The jewelry business is not for them - the jewelry looks inexpensive and seems to be just trinkets that the four wives would exchange among themselves rather than appealing to other people.
Does Kody Have a Job or Not?
Readers’ comments on the Browns' new business venture go from supportive to offended, with a lively discussion about the state of financial affairs in the Brown home(s). It is a reasonable question to ask: If they can be qualified to purchase four homes, they MUST have money coming in from somewhere. Kody has indicated a few times that he does have a sales position—for which his sports car is a perk—but, as readers have pointed out, he never seems to be working. However, it’s hard to make that observation conclusively, just from watching the show. After all, there are times when the show goes to following just a sister wife or two, and whatever their troubles are at the time; perhaps he is at work then? And, of course, it is unlikely that a business would want cameras following him at work (maybe even a condition of his being hired), so perhaps the fact that he has not had “screen time” working isn’t an indicator. And, after all, the shows are cut and pieced together from hours of footage as the producers and editors please; not showing boring work time isn’t surprising.
As the only legally married couple, Kody and Meri qualified for her (their) home together; Christine, Janelle and Robyn had to qualify as singles because, well, legally, they ARE singles. But, how did they qualify, when they have no jobs? Well, they ARE paid for their participation in Sister Wives; they no doubt have revenues from their book, Becoming Sister Wives; and, it just doesn’t seem likely that their financial situation is as dire as they make it seem for the cameras each week.
Will the Browns Take Fans' Advice?
The Browns are smart, it seems, to try and capitalize on their television success with My SisterWife’s Closet—strike while the iron is hot, as the old saying goes. But, however hot the iron may be, the product has to be one people would like to spend their own hard-earned cash on, and it doesn’t appear that the “designs” by Meri, Janelle, Christine and Robyn are quite hitting the mark for the average Sister Wives viewer, whether it be because of actual design (the stuff currently offered on the site is designed for sister wives, bottom-line) or because of price/metal choice (as Huliq readers have suggested, gold-plated and/or stainless steel are desirable, long-lasting, beautiful-wearing options the Browns might consider for the future).
Sister Wives airs on TLC on Sunday nights at 9/8c.
Image: Discovery Channel