After a long day, many people like to sit down with an ice cold beer and Budweiser is often the brew of choice. Known as the King of Beers, now Budweiser could become the king of controversy. In a recent limited study, researchers found most ER patients who had been drinking were sipping on Budweiser. Meanwhile, Budweiser is challenging Coors over a recent beer can design.
Budweiser and Injury-Related ER Visits
The weekend is here and it's time to drink responsibly. Most people who wind up in a hospital emergency room on Friday or Saturday nights have been drinking alcohol. About one-third of the injury-related accidents seen in the ER are related to consuming alcohol. Recently researchers conducted a pilot study to find out what types of alcohol and brands were being consumed by drinkers in the ER. The study was done by studies from Johns Hopkins Bloomberg School of Public Health. The study took place at a Baltimore hospital and was based on 105 patient interviews. Some patients refused to talk until the survey takers wore white coats.
The researchers surveyed ER patients and discovered Budweiser was the number one brand they drank. NBC News reported Budweiser was followed by Steel Research Malt Liquor, Colt 45, Bud Ice then Bud Light and Barton's, a discount vodka. While lower alcohol beer and malt liquor dominated the survey, other liquors were represented including vodka, brandy, gin and cognac. Budweiser cornered 15 percent of the ER situation and has 9.1 percent of the beer market in the nation. Experts are questioning how some products get marketed to certain people on society and how that might increase the risks. However, this is a more difficult subject to study.
The King of Beers Versus the Silver Bullet
Budweiser is in the news for another reason. The beer company is challenging the advertising from Coors stating they have the “world's most refreshing can.” They question whether the aluminum innovation actually offers a smoother and more refreshing pour. Anheuser-Busch complained to the National Advertising Bureau of the Council of Better Business Bureaus about the advertising claims that feature a double-vented wide mouth along with a specialized liner. The can also has mountain vistas that are activated by cold temperatures to change color.
According to ABC News, Coors declined participation in the review. As a result, the challenge was referred from the National Advertising Division to the Federal Trade Commission. MillerCoors' director of media relations, Jonathan Stern, said the claim about the World's Most Refreshing Can is a “frivolous and inappropriate use of NAD's resources.” In an statement from Anheuser-Busch, the company indicates they believe in the self-regulatory process and “are pleased that the NAD is escalating the claim.” It seems the Budweiser company has an issue with the claim from Coors that the Coors Light cans will lock in frost brewed taste. Do you think any beer can can live up to these lofty claims? Share your opinions in the comments section below!
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