Disney Looking to Trademark Navy Seal Team 6

Stacey Doyle's picture

As the interest in counter-terrorism soars, the Walt Disney Company is attempting to trademark the name Navy “Seal Team 6,” the unit responsible for taking down Osama Bin Laden.

Counter-terrorism is becoming a big market since the death of Osama Bin Laden and it appears the Walt Disney Company is ready to cash in. Disney is currently trying to trademark the name Navy “Seal Team 6,” the unit responsible for killing Bin Laden.

On May 3, just one day after the news was out about the death of Bin Laden, Disney applied to trademark the name “Seal Team 6.” The trademark application covers an array of items including clothing, head wear, footwear, games, toys and entertainment and education services.

The Hollywood Reporter also reports the book, “SEAL Team Six: Memoirs of an Elite Navy SEAL Sniper,” is hitting the store shelves this week, ahead of its May 24 publication date.

On Friday, Disney was not available to comment about its application to trademark the term “Seal Team 6.”

According to the Orlando Sentinel, Disney is the the first company to trademark SEAL Team 6. The previous owner, NovaLogic, Inc., abandoned two associated trademarks in 2006.

Nova Logic is a privately-owned company founded in 1985 and a developer and global publisher of computer games for the PC. The trademarks they had for “Seal Team 6” focused on video and computer gaming. Records reveal the trademarks were originally acquired in 2002 and 2004.

ScreenJunkies reported Disney could possibly use the trademark to create a cartoon movie featuring the Navy Seals taking out Bin Laden. They also revealed movies about Bin Laden are definitely in the making.

One project is tentatively titled, “Kill Bin Laden” from director Kathryn Bigelow of “The Hurt Locker.” The stalled project is now on the fast-track and might have a new title.

The other movie project is based on the book “Jawbreaker” about the “the December 2001 American-led military mission to hunt and kill Bin Laden right during the opening stages of the 9/11-prompted invasion of Afghanistan that the author as the CIA pointman had helped coordinate with Special Operations Forces.” It is rumored Oliver Stone might be interested in this project.

It is unknown whether Disney will get the trademarks for Navy “Seal Team 6” it applied for right after the demise of Osama Bin Laden. If Disney get the trademarks, there is sure to be plenty of press and merchandise about “Seal Team 6.”

Photo from Wikimedia Commons


Submitted by Anonymous (not verified) on
Seems to me like the trademark ought to belong to the Pentagon - and American taxpayers. We have been financing this from the beginning, not Disney, which has been taken over by monsters. I am sure old Walt is spinning in his grave because of these greedy, unpatriotic bastards.

Submitted by Anonymous (not verified) on
The trademark belongs to the American people and - in particular - the military. This is wrong on so many levels I don't even know where to start. Those men risk their lives every day and Disney wants to make a buck off it? Wow. How low they've sunk.

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