Usually summer means a season of reruns on the leading television networks. Fortunately, fans can always find exciting new programming on HGTV and DIY Network. The warm weather and alluring programs also boosted ratings for Scripps' HGTV and DIY Network.
HGTV and DIY Network Are Hot for the Summer
During the warm weather, thoughts turn to housing and fantasies about finding your dream home. Watching HGTV helped us to find our dream house. Whether you want to take on a home renovation project or find a new house, HGTV programs help viewers achieve their goals. In June and July, HGTV set prime time audience records and established itself as a top 10 network thus far this summer.
During the first eight weeks of the season, HGTV enjoyed an average of 1.4 million viewers. This a 9% increase over this time last year. DIY Network averaged 178,000 viewers during prime time so far this summer. This is a whopping 18% increase of the same period last year.
Summer Fun with HGTV and DIY Network
Summertime is a carefree season filled with good times, gatherings and healthy fantasies. Scripps Network reports HGTV and DIY Network president, Kathleen Finch, said "Our programming is fun to watch. We feature beautiful homes and beautiful talent." She added it is an escapist fantasy with useful information that makes viewers feel good.
HGTV summer programming is definitely luring its core audience of 25-to-54-year-old viewers. For example, Flipping the Block attracted 1.6 million viewers to its premiere. Flip or Flop has averaged over 1.1 million viewers this summer. A documentary format following the work done by real estate and renovation experts offers something new to HGTV viewers.
Famous Faces on DIY Network
Celebrity-driven house renovation shows have become a focus at DIY Network. Examples include Rev. Run's Renovation hosted by Run of Run D.M.C., The Vanilla Ice Project starring Vanilla Ice and Daryl's Over-Hall starring Daryl Hall. Other stars that will launch DIY shows this year include Ellen DeGeneres and William Shatner.
As avid television watchers wait for the end of September to view new prime time television programming, savvy HGTV and DIY Network fans are tuning in to appreciate fresh prime time programming about their favorite subjects - dream houses and home renovation projects.
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