Jason Wu For Target Fabulous Fashion Line Launches Sunday (Video)

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The eagerly awaited fashion line, Jason Wu for Target, finally launches on Sunday, February 5. The designer of the inaugural gown for First Lady Michelle Obama will join the ranks of Zac Posen and Missoni at Target.

Jason Wu for Target launches his fabulous fashion line on Sunday, February 5, 2011. The 29-year-old success in the designing world designed First Lady Michelle Obama's famous inaugural gown in 2009.

Now everyday women will have access to the Taiwanese designer's talent at Target. The feminine designs are affordable and accessible to women of all ages and budgets. People are still talking about Michelle Obama's chiffon inaugural gown with Swarovski crystals.

In October, 2011, HULIQ reported Jason Wu would be bringing his tailored and elegant designs to Target. Wu had stated to Women's Wear Daily, “The exciting thing about this limited edition collection of affordable women's wear and accessories is that it allows me to reach a winder audience and bring my designs to people who may not have been able to purchase them before.”

The Jason Wu for Target collection will offer items priced at $60 and under. The fashion line includes women's wear, handbags and scarves. Offerings include sleeveless blouses with bows, gauzy blouses, floral shifts and pleated floral skirts. There will be 60 pieces in the new Target line.

Some of the Jason Wu for Target collection is only available through their website. Examples include a classic long-sleeved white blouse and a navy dotted shift. The collection is also not available at every Target location. To find participating stores, visit facebook.com/TargetStyle.

The Target website is previewing the collection for customers who can't wait to see it. According to their site, “Jason Wu for Target – Mischief is in the Details. Clean lines and smart details are the signatures of Jason Wu's styles. Explore the details here, then shop the new collection in-store and online February 5.”

The Washington Post reports items from the Jason Wu line have already found their way to eBay. It seems some people who attended the launch party last week are selling the advance purchases for prices marked up to 250 percent. The rush to buy Jason Wu fashions might be similar to Black Friday's lunge to grab a bargain.

Those attending the launch party included celebrities such as Emmy Rossum, Blake Lively, Jaime King and Chloe Moretz. According to Style Bistro, the launch party was held in New York City with a French theme. Wu told CBS News he was “inspired by the French New Wave films, actresses like Jean Seberg and Anna Karina.” He combined that nonchalant chic and effortless style with American sportswear.

The Target commercials use a feline for Jason Wu, who said he was a cat person. “I thought the cat represents everything – it's elegant, it's mysterious a little bit and it's fun.”

Target locations open as early as 7 a.m. Most stores are likely to see a swarm of fashion-obsessed women looking to get their hands on Jason Wu designs. The look is flirtatious, fun and perfect for work or play. The versatility and affordability of Jason Wu's new line is sure to attract fashionistas with an eye for detail. Below is the Target commercial for Jason Wu's line.

UPDATE: As of noon on Sunday, the Target website is selling out of the Jason Wu collection quickly, with limited styles and sizes still available. The fashion finds are fantastic for spring with sizes ranging from X-Small to X-Large. It is likely stores are selling out fast, too.

Image Source: Wikimedia Commons

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