YouTube sensation Rebecca Black became a household name with, “Friday,” a vanity video single produced by Ark Music Factory. Now major retailer Kohls is using a version of “Friday” in one of its Black Friday 2011 ads.
Major retailers such as Kohls, Target, Walmart, Kmart and Macy's notoriously compete for Black Friday business the day after Thanksgiving. Black Friday is meant to help these retailers get out of the red and into the black before the year is over. Ad leaks, television commercials and catchy songs come out weeks before Black Friday to entice customers to the stores.
Now Kohls is taking it up a notch by using a version of “Friday” by Rebecca Black to promote its Black Friday 2011 sales. The commercial features a woman enthusiastically shopping at Kohls, scoffing up sales.
The Kohls official YouTube video is entitled, “Gotta Go To Kohls on Black Friday.” Underneath the video, it states, “You'll be singing this song every day until Black Friday. Guaranteed. Kohl's stores open at Midnight Thursday! Shop over 500 Early Bird Specials & earn $15 Kohl's Cash (yes, $15!) for every $50 you spend.”
Comments from people alleging to be Kohls employees oppose the retailer's use of the upbeat teen song, “Friday.” The Rebecca Black song received many negative reviews for being juvenile and amateur. “Friday” also earned Rebecca Black notoriety and a large number of fans.
One commenter at YouTube expresses they are ashamed of working for the company. Another claims they will never go to Kohl's again. One wise comment expresses the idea is well played by Kohls. Whether people like the song or hate it, the Kohls' new Black Friday 2011 ad is sure to attract attention. As Rebecca Black quickly learned from “Friday,” it's good to get people talking.
When “Friday” was released a few months ago, Rebecca Black faced bullying and criticism. She stated, ““I've had a lot of experience with not being liked and all that. I think if I hadn't had to deal with that in the past then I totally would have handled this differently and I would have gone down in burning flames. But I've learned that you just can't let it get to you.”
After “Friday,” Rebecca Black released her single, “My Moment.” Black stated about the song, ““The first line is, 'Weren't you the one who said that I would be nothing,' which is basically saying that to everyone out there that has said that. The next line is, 'And now I'm about to prove you wrong,' because I am. I will be able to prove all of these people wrong. I am worth something and I will be big.”
Rebecca Black just released another new single, “Person of Interest.” Clearly she is dedicated to the idea of being a star. With that type of determination, it's easy to see why Kohls used a version of her song “Friday” to promote their Black Friday 2011 sales. Fan or foe, the song is hard to get out of one's head. Check out the new Kohls commercial on YouTube here.
Photo from Twitter