Martha Stewart Living Omnimedia is a Good Thing Financially and in the Kitchen

Stacey Doyle's picture

Now that the first quarter reports are out it seems Martha Stewart Living Omnimedia is a good thing financially as Macy's and JC Penney continue to battle over her goods and fans flock to create her sweet treats.

Martha Stewart is the renowned domestic diva with the greatest ways to cook, clean and create a beautiful home. She is also known as a savvy businesswoman, as evidenced by the first quarter reports for Martha Stewart Living Omnimedia. Meanwhile, Macy's and JC Penney are still hashing out the rights to sell goods bearing the Martha Stewart name. Meanwhile, dedicated fans are making the most of their kitchens with sensational recipes including a few tantalizing cheesecakes.

Martha Stewart Living Omnimedia First Quarter Report

Much like any successful businesswoman, Martha Stewart's enterprise had ups and downs. While her advice about home and garden is solid, her business is still experiencing fluctuations in the current market. According to New York Business Journal, Martha Stewart Living Omnimedia Inc. (NYSE: MSO) had a first quarter loss of $3.3 million. However, this compared rather well to the loss one year ago of $3.6 million.

The results for the first quarter were improved by a gain of $2.7 million for the sale of a subscriber list. Much like this time last year, shares went down by 5 cents. Martha Stewart shares were $2.44 per share, which is a decline of 3 percent. Publishing and merchandising revenue went down. The decline in revenue is attributed to restructuring initiatives. Martha Stewart has survived everything from divorce to jail time so she is sure to land on her feet. People still flock for advice from the domestic diva. She is also offering fans an opportunity to enter the Martha Stewart May Daily Giveaway Sweepstakes for a chance to win some cool cooking supplies. Martha Stewart is also working on some other fronts.

Macys and JC Penney Duke it Out

No matter what the first quarter reports say, major retailers are fighting for the right to sell housewares bearing the prestigious Martha Stewart name. Anything with this name is sure to be considered a good thing by consumers. Currently a legal battle is ensuing between Macy's and JC Penney over housewares designed by Martha Stewart.

On Tuesday an appeals court ruled JC Penney can still sell goods designed by Stewart's company. Macy's had asked the court to impose a preliminary injunction to stop JC Penney from selling the bath, kitchen and bedroom wares as the department stores hash it out in court. Macy's is suing Penney's and Martha Stewart Living Omnimedia, claiming they violated and exclusive agreement Macy's had with Martha to design housewares. According to the NY Daily News, the judge did not halt sales of the estimated $100 million in merchandise designed for Penney's by Stewart under the brand name “jcp Everyday.”

Martha Stewart is Looking for Something More

While major department stores fight over Martha Stewart and stockholders watch her corporate value, the domestic diva is looking for something more. It seems Martha Stewart would like to revamp her personal life. She is not currently dating and wants to change her situation.

Martha Stewart posted an online dating profile on to find a man. She is already fielding plenty of responses to her ad. Will men duke it out over Martha Stewart much like Macy's and JC Penney's? She certainly has plenty of sweet treats to offer, such as her Martha Bakes Online Exclusive featuring some of the most mouthwatering cheesecakes you can imagine and other dessert delights. Last week on Martha Bakes, she showed fans how to make adorable cheesecake cupcakes. Will you be trying one of these cheesy delights? Check out the video below for another seductive cheesecake recipe shared by Martha Stewart.

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