As the world worried about war and finances, foodies were concerned about the loss of their beloved Twinkies. After Hostess claimed bankruptcy, fans of snacks such as Twinkies and Ho Hos were devastated. Now Hostess Brands has agreed to sell the unforgettable snacks to two investment firms so they can make a comeback.
Hostess Twinkies Will Live On In a New Way
When Hostess went bankrupt, it caused an upheaval around the nation. For generations, foodies feasted on snacks such as Twinkies and Sno Balls. When Twinkies were taken off the shelf, the golden cakes became like gold. People were going online to bid thousands of dollars on cases of Twinkies so they could fill up on their favorite snacks before it was completely gone. There are food fans who paid more for a case of Twinkies than some people pay for a mortgage.
According to the New York Times, Hostess Brands agreed to sell the irresistible snacks on Tuesday to two investment firms with a history of turning corporations around. The deal is worth a cool $410 million and happened four months after the last Twinkie was made. The new owners are Apollo Global Management and Metropoulos & Company, which owns Vlasic pickles and Pabst Blue Ribbon. Daren Metropoulos said they saw a great consumer fan base that has not declined and stated, “We saw a real opportunity to revitalize these brands, just with some T.L.C.”
Twinkies might offer new options in the future, such as low-calorie snack packs. They might even appear on the shelves of popular dollar stores. Up to 100 parties expressed interest in Twinkies. It is incredible how much demand there has been for these golden, cream-filled cakes. The highest bidder won the right to revitalize these cakes while they are still hot, so to speak.
Living Without Twinkies For Awhile Longer
In a few months, it seems foodies will be able to get their fill of Twinkies and Ring Dings again. Until then, people will have to live without them or make their own Twinkies. Enterprising food enthusiasts have developed recipes to emulate the flavor of Twinkies in your own home kitchen. There are even special pans to bake Twinkies for those who simply cannot live without this mouthwatering cake. Making Twinkies at home became its own lucrative enterprise in the months people could not buy them.
Michael Symon of ABC's “The Chew” offered his own recipes for these coveted little cakes. The recipes is featured at the show's website and only takes about 30 to 60 minutes to prepare. Smart Plant has a Hostess Twinkies Bake Set that retails for as little as $8.99. The set includes a pan, pastry bag and recipe booklet to make Twinkies. Of course all of this sounds delicious but it also sounds like work. Few people can dispute the incredible convenience of opening a plastic wrapper in just seconds then sinking your teeth into the total satisfaction of a Twinkie. It will be happening again sooner than many people thought.
Image Source: Wikimedia Commons Evan Amos Public Domain