Sony Ericsson today announces its first mobile phone with Smile Shutter™ technology, wrapped up in its most affordable Cyber-shot™ phone to date; the C510 Cyber-shot™. The Smile Shutter™ technology will also be added to the 8.1 megapixel camera phone C905 Cyber-shot™, launched in November 2008.
Sony Ericsson today introduces the beautifully simple C510 Cyber-shot™, its most affordable Cyber-shot™ phone to date, and an application upgrade to the C905 Cyber-shot™ phone, currently at the top of the charts across the globe.
The Sony Ericsson Cyber-shot™ portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone technology to consumers around the world.
The C510 Cyber-shot™ will make Sony Ericsson’s camera phone experience accessible to even more consumers and markets worldwide.
C510 Cyber-shot™
More consumers can now enjoy the Cyber-shot™ experience, without compromising on quality. Sony Ericsson continues to push design and innovation, as well as work with the best partners in the industry, to provide existing consumers and consumers in new markets the chance to enjoy the benefits of mobile photography.
The accessible C510 Cyber-shot™ handset is jammed packed with the highest quality imaging technology and encased in a stylish handset design expected from Sony Ericsson.
Beautifully simple C510 Cyber-shot™ features include:
Reliable 3.2 megapixel Cyber-shot™ camera
Smile Shutter™ – clever technology that detects a person’s smile and immediately takes the photo!
Face Detection – focusing technology of up to three faces at a time
Auto-rotation – alter the landscape and portrait view by rotating the mobile phone
Snapfish by HP – pre-installed application allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes.
YouTube™ enabled – upload your videos and images straight to the web
Photo Fix – adjust light balance, brightness and contrast simultaneously
SMS conversation style – see your entire SMS conversation history at a glance
Slide in lens cover and illuminated imaging Shortcuts
Auto focus – take the best shot
“We have been leaders and innovators in the camera phone segment since the company was started,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Now we are delighted to unveil the C510 Cyber-shot™, our most accessible Cyber-shot™ phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter™, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot™ a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot™ phone experience.”
C905 Cyber-shot™upgrade
The fantastic C905 Cyber-shot™ phone is now even better thanks to new software announced today by Sony Ericsson. The 8.1 megapixel camera phone has received tremendous feedback across the globe.
This upgrade is designed to add extra value to a consumer’s camera phone experience, and make a fantastic product even better. Consumers who already own a C905 Cyber-shot™ phone can easily download the new applications from mid-February 2009 at www.sonyericsson.com .
Capture the spontaneous moments in life with the C905 Cyber-shot™ upgrade, which features:
Smile Shutter™
YouTube™
WayFinder 8
Snapfish by HP – high quality, best value prints. Place print orders directly from the mobile phone – no memory cards, cables or offload needed
SMS/MMS conversation style - users can switch between the generic inbox or conservation chat where the entire message chain is presented at a glance.
Also announced today is a new colour of C905 Cyber-shot™, Tender Rose, available from Q1 2009 in selected markets and IM502, a new camera phone tripod, available in stores now.
The C510 Cyber-shot™ supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/1900/2100. C510 Cyber-shot™ will be available in selected markets from Q1in the colours Future Black and Radiation Silver.
The Sony Ericsson C510 Cyber-shot™ at a glance
Camera
3.2 megapixel camera
Auto focus
Up to 3.2x digital zoom
Smile Shutter™
Face detection
Photo fix
Photo light
Video light
Picture blogging
Video blogging
Video recording
Music
Media player
Album art
Mega Bass™
PlayNow™
TrackID™
Bluetooth™ stereo (A2DP)
Music tones (MP3/AAC)
Web
Access NetFront™ Web browser
Web feeds
Photo feeds
Communication
Speakerphone
Polyphonic ringtones
Vibrating alert
Video calling
Messaging
Email
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Instant messaging
Microsoft® Exchange ActiveSync™
Chat view
Design
Navigation key
Auto rotate
Picture wallpaper
Wallpaper animation
Entertainment
Media
YouTube™
3D games
Motion gaming
Java
FM radio with RDS
Video streaming
Video viewing
Connectivity
Bluetooth™ technology
Modem
Synchronisation
USB mass storage
USB support
Location-based services
Geo tagging of photos (cell-id)
Google Maps™
Organizer
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Accessories
In-Box:
C510
Battery
Battery Charger
Optional:
IM502 Camera Phone Tripod
Stereo Bluetooth™ Headset HBH-PV715
Digital Photo Frame IDP-100
Facts and Figures 1)2)
Size: 107 x 47 x 12.5 mm
Weight: 92 grams
Colours:
Future Black
Radiation Silver
Main screen: 262,144 colour TFT, scratch-resistant
Resolution: 240 x 320 pixels
Size: 2.2 inches
Phone memory: Up to 100MB
Memory card support: Memory Stick Micro™ (M2™)
Talk time GSM/GPRS: Up to 10 hrs
Standby time GSM/GPRS: Up to 400 hrs
Talk time UMTS: Up to 4 hrs
Standby time UMTS: Up to 350 hrs
Video call time: Up to 2 hrs 20 min
Availability and versions
Networks
C510:
GSM/GPRS/EDGE 900/1800/1900
UMTS/HSPA 2100
C510a:
GSM/GPRS/EDGE 850/900/1800/1900
UMTS/HSPA 850/1900/2100
C510c:
GSM/GPRS/EDGE 900/1800/1900
Available in selected markets from Q1 2009.
Legal
By Sony Ericsson
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