Broadcom's Bluetooth Technology Selected by ASUSTeK

Industry-Leading Bluetooth for Windows Software Enables Advanced Features for Optimizing the Users' PDA Experience

FirstCall via COMTEX News Network/ -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that its advanced Bluetooth® silicon and software technology has been adopted by ASUSTek Computer Inc. in several new connected PDA products including the recently launched P535 Triband PDA GPS and 3G P735 PDA phones. ASUSTek (ASUS), one of the world's leading total solution providers for computers, communications and consumer electronics products, selected Broadcom's single-chip BCM2045 Bluetooth transceiver, coupled with Broadcom® Bluetooth for Windows® PocketPC Phone Edition (BTW-PPC/PE) software to enable the cutting-edge features for their P535 and P735 PDA phones with GPS functionality.
Broadcom's BCM2045 transceiver is the most widely used Bluetooth chip in mobile phones, and its BTW software has become the most widely deployed Windows-based software in the industry.

As a short range wireless technology, Bluetooth continues to grow in many market segments including in Windows Mobile and PDA mobile computing devices. Broadcom delivers to this handheld market advanced wireless features and functionality that had only been previously available on notebook and desktop PC platforms. Today's announcement demonstrates Broadcom's continued leadership in the Bluetooth mobile computing market. Broadcom's advanced software and unique ability to enable the most up to date applications has provided the company with significant traction in new phone designs worldwide and a dominant position in this market.

"We are very pleased that ASUS selected our complete Bluetooth technology for their new PDA phones, providing consumers with advanced mobile platform features enabled on Windows," said Scott Bibaud, Vice President and General Manager of Broadcom's Bluetooth line of business. "Our success with ASUS also validates our continued strength in mobile phone handset devices of all types, from entry-level phones to high-end smartphones and PDA/handheld computers."

"ASUSTeK's handheld products are tailor-designed with advanced features and innovative applications to provide users with more mobile possibilities and convenience -- in order to deliver an unparalleled user experience," said Dr. Alex Sun, Vice President, Mobile Communications Business Unit, ASUSTeK Computer Inc. "Working cohesively with Broadcom for the past year, we were very impressed with the breadth of applications enabled by Broadcom's leading Bluetooth technology as part of a strategy to enable the most advanced Bluetooth features and applications available in our handheld products" - Broadcom.