Proceeds to Benefit Shakira's Fundacion Pies Descalzos
For more than a decade, Shakira has been a dominant force in the music industry worldwide, as a multiple Grammy Award winner, singer/songwriter, musician, record producer and philanthropist, and has become the highest-selling Colombian artist of all time.
Now, the global icon takes on the role of fashion designer for a great cause through her partnership with Hard Rock. Today at Hard Rock Cafe Paris, Shakira unveiled the latest Signature Series T-shirt, featuring a beautiful image which she proudly designed, marking the official worldwide launch of the Shakira Signature Series T-shirt. Proceeds from the sale of the new T-shirt benefit Shakira's Fundacion Pies Descalzos, which is devoted to finding and providing opportunities for children who are victims of the violence in Colombia and also aims to build new schools and/or improve the infrastructure of existing schools.
Shakira, the 23rd rocker and only the second female artist to become part of Hard Rock's Signature Series T-shirt program, joins music icons and legends, such as Elton John, Eric Clapton, Bruce Springsteen, Stevie Nicks and Ozzy Osbourne, helping to raise millions of dollars for a number of charitable causes worldwide.
The Signature Series T-shirt Edition XXIII features a vivid pink guitar, bearing a set of angel wings on the base that form into a glowing pink heart, with the neck of the guitar wrapped in flowers. The design, created by Shakira, is set on a black T-shirt, and for the first time, is available exclusively in a ladies junior baby-doll size. Hard Rock International is offering Shakira fans the chance to own the limited-edition T-shirt, which is available online at www.hardrock.com/rockshop and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.
"I am so excited to be a part of the Signature Series program and I am thrilled to partner with Hard Rock for this life-changing effort," said Shakira. "The program is going to help so many children in my country, and on behalf of all of Colombia's children, we sincerely thank Hard Rock."
In 1997, Shakira created Fundacion Pies Descalzos, which promotes education and strives to provide help for some of the basic needs of Colombian children who are victimized by violence in the country. The foundation also aims to build new schools and/or improve the infrastructure of existing schools. As a result of her efforts, Shakira was nominated a UNICEF ambassador -- the youngest world representative of this organization.
"We are truly happy to have such an impactful musician and philanthropist as Shakira become part of Hard Rock's renowned global Signature Series T-shirt program," said Hamish Dodds, president and chief executive officer, Hard Rock International. "We are also pleased to be able to show our support for her Fundacion Pies Descalzos and help to improve the quality of life for the children in Shakira's home country of Colombia."
Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In 1990, Hard Rock International developed the concept of partnering with world-renowned musicians and bands, who create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist's charity of choice.
To date, 23 artists have participated in the Signature Series program, including Eric Clapton, Elton John, Sting, Michael Stipe, Bruce Springsteen, Stevie Nicks and Ozzy Osbourne, raising millions for a wide variety of organizations, such as Crossroads Centre Antigua, the Elton John AIDS Foundation and World Hunger Year.
This year, Hard Rock is also offering the popular Ozzy Osbourne, Bruce Springsteen and Eric Clapton Signature Series T-shirts, in men's and women's styles, with more to come.
To learn more about Fundacion Pies Descalzos, please visit www.fundacionpiesdescalzos.com. For further details regarding the Signature Series program, please visit http://www.hardrock.com.
Posted February 17th, 2007 by admin_huliq
