Dell Invites Customers to Share Ideas

Dell Invites Customers to Share Ideas and Original Video via Dell IdeaStorm and StudioDell

Dell today introduced two new ways for customers to share ideas and experiences directly with their peers and the company. Dell IdeaStorm (www.dellideastorm.com) and StudioDell (www.studiodell.com) were announced during a presentation by Dell Chairman and CEO Michael Dell at a statewide education summit in Texas.

"We are at our best when we are hearing directly from our customers," said Mr. Dell. "We listen, learn and then improve and innovate based on what our customers want. It's one of the real advantages of being a direct company."

Dell IdeaStorm represents a new way to listen to customers on how to build the best products and services. It is an online community where customers can post their ideas on technology and Dell products, services and operations. The community will vote for the best ideas and discuss the ideas with other users. Dell will share the ideas throughout its organization to trigger new thoughts and evolve everything that is done at the company.

"It's amazing to think that there are now one billion people online and then another billion will join over the next several years," added Mr. Dell. "We already interact with about three million customers per day, but now we are rolling out some new ways for customers to share their ideas directly with us and the entire community of Dell users around the world."

StudioDell
Dell is also launching a new video upload feature on StudioDell in the section called "Your Stories." Similar to YouTube, consumers can submit their own videos showing how they are using Dell technology and services for whatever they love to do.

StudioDell has channels for consumers, small business and for IT professionals. Customers are encouraged to join to learn about technology tips and share their stories.

"I'm really looking forward to seeing everyone's ideas on Dell IdeaStorm, and to see your creativity in action on StudioDell," said Mr. Dell - Dell.