Britney Spears Is Calling with Your MIDNIGHT fantasy

Britney Spears fans nationwide will start receiving calls from Britney starting on Feb. 14 as part of a new promotion from Elizabeth Arden that uses Interactive Voice Recording (IVR) technology to send customized phone call recordings from Britney Spears to her fans across the country.

The promotion is being offered in conjunction with Britney Spears' latest fragrance, MIDNIGHT fantasy, which launched in December 2006.

Senders provide the receiver's name and personality to create a personalized "MIDNIGHT fantasy" message from Britney selected just for them. Messages will be sent from the site www.midnightfantasybritneyspears.com. The Britney Spears personal voice message will be heard as soon as the lucky recipient picks up the phone.

"It's so cool to personally reach out to my fans this way!," said Britney Spears. "I am really excited for people to get the calls and send 'midnight fantasy' messages to their friends from me. I absolutely love this new fragrance, and hope everyone is encouraged to try it."

MIDNIGHT fantasy BRITNEY SPEARS(TM) is available at department stores, like Macy's, nationwide. Find out more information about Britney Spears fragrances at http://www.britneyspearsbeauty.com

Elizabeth Arden is a global prestige beauty products company.

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Posted February 17th, 2007 by admin_huliq