Boston's The Gourmet Pizza restaurants produced a winner of a menu item back in April, taking two of the most popular fast food items in existence and finally putting them together in not only a manner befitting something not thought of by a second grader but also an actual item that didn't seem to be a joke. Huffington Post reported then that they expected it to be a week-long "gotcha" campaign by the restaurant chain.
But the chain rolled out their Pizzaburgers in the U. S. recently, offering two varieties: the Five-Cheese Pizzaburger and the Pepperoni and Bacon Pizzaburger. Both are centered around a half-pound of Angus beef, but that's about all they have in common -- other than the absence of a bun. All ingredients and toppings (save for just a few) are wrapped up inside a hollowed dome of pizza bread.
Inside the Pepperoni and Bacon Pizzaburger, according to the Boston's website, is bacon, mozzarella and pizza sauce, topped with even more pepperoni and mozzarella. They are baked inside the pizzaburger. It is garnished (on the outside) with lettuce, tomato, and pickle.
The Five-Cheese Pizzaburger is a basic four-cheese pizza with pizza sauce inside the baked crust. The fifth cheese is the parmesan coating on the crust. Like its sister Pizzaburger, it is garnished with lettuce, tomato, and pickle.
It is uncertain if Boston's The Gourmet Pizza has been inspired by Burger King enough to suddenly proceed on a whim and toss some fries inside their pizzaburgers -- but it is doubtful anyone would really want to. Both pizzaburgers are served with seasoned French Fries.
So, Huffington Post, the creation was definitely not a "gotcha" campaign.
Boston's The Gourmet Pizza has been around for almost fifty years and, according to its website, has over 350 locations in its native Canada as well as 40 in the U. S. The chain bills itself as a restaurant and sports bar offering over 90 different menu items which prides itself on being "bunless."
But getting noticed is everything. Combining America's two favorite foods is one way to get noticed.
(photo credit: Boston's The Gourmet Pizza, promotional use)