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Totally loco number of Doritos Locos Tacos sold in just over a year will blow your mind

Norman Byrd's picture

Taco Bell and Frito-Lay may have stumbled upon the greatest fast food menu item ever conceived. Given the massive volume of Doritos Locos Tacos the Mexican-style food chain has sold since their inception, they've got the numbers to back up such a claim.

According to, sources close to Taco Bell say that a major announcement is imminent from the company declaring that the Doritos Locos Tacos (Nacho Cheese flavor) that they developed and placed on the menu on March 8, 2012, now in tandem sales with the Cool Ranch version, have crossed the half billion mark. That is a "b," not an "m." That is over 500 million Doritos Locos Tacos sold in just 14 months.

Foodbeast did the math and found that to reach that incredibly high number of tacos sold, the fast food chain has been setting a pace of selling 1.1 million tacos every day. That is an impressive amount of tacos.

The number is staggering. So are other numbers supporting the achievement. To construct half a billion DLTs, Taco Bell used over 46 million pounds of beef, over 7 million pounds of cheese, 15.6 million pounds of tomatoes and 15.6 million pounds of shells. For all those chips lovers, imagine those shell in Family Size Doritos bags. That would be 15.6 million Family Size bags of Doritos.

The website also did a little math involving area to help readers visualize the immensity of the Taco Bell sales achievement. Here's a couple: Half a billion DLTs would would circle the Earth nearly two times. If trying to cover the Grand Canyon, it would cover the that landmark's surface 25,768 times.

Again, that is a lot of tacos.

Just one more visualization, except this one involves time. The amount of time it took to make 500,000,000 Doritos Locos Tacos would allow you to watch the movie "Titanic," that megahit blockbuster that sails on for 194 minutes, a total of 784,454 times.

That number, extended out, would stretch nearly 105,683 days in length -- or just under 289 and a half years.

That's just plain loco...

But there's more. During the time those sales were taking place, Taco Bell reportedly added 15,000 new employees to their company payroll, outstripping growth at other fast food companies like McDonald's, KFC, and Pizza Hut.

Who knew that a combination of foodstuffs that seemed to come from the creative epiphany of some guy with a lot of time on his hands or of some stoned couch potato with the munchies (Frito-Lay says they dreamt up the concept at a meeting of the minds at their Irvine, Calif., headquarters a couple years ago) would generate such interest, not to mention so many sales?

You have to admit, given the demand, the product was aptly named...

(photo credit: Anthony92931, Creative Commons)

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