CNBC did a little research on restaurant chains and beer sales. Their goal was to find out which of the nation's many restaurant chains sold the most beer. And when it was all said and done, the answer wasn't that surprising.
The Daily Meal (via Yahoo Shine) reports that Buffalo Wild Wings is the topper in beer sales. And although the restaurant chain didn't provide statistics for CNBC to do a comparative study, Buffalo Wild Wings' vice president of Food & Beverage Experience Andy Dismore assured the network that it was so.
"We have the advantage of being the largest pourer of draft beer in the county, if not the world," he said.
With every restaurant offering in the neighborhood of 30 beers on tap, they're most likely correct (although without actual data, it's difficult to fact check). But added to the all the national and international brands of beer available at each location, each particular restaurant is allowed to tailor their beer selection to its region and clientele through a three-tier system whereby their draft selection is chosen.
First tier, of course, are the national brands. The second tier is a selection of the best regional beers offered in the state within which the restaurant is located. And the third tier is decided through the restaurant itself, choosing local favorites or beers preferred by their particular clientele.
And then there is the sports tie-in. Buffalo Wild Wings, which opened its first location in 1982, promotes itself as a sports-friendly hangout. Walk into any of their over 900 locations and, no matter where you sit, you can ogle several televisions displaying different sports or different games of the same sport (or both). This year they teamed up with the NCAA and billed themselves as "The Official Hangout for NCAA Sports." That began with the 2013 NCAA Basketball Tournament and March Madness. And on Aug. 24, the restaurant hosted the Yahoo Fantasy Football Draft Day for all the fantasy league footballers.
The chain's slogan, "Your home for Wings. Beer. Sports." is straight to the point, and pointedly written to emphasize what the restaurant promotes. Period.
So it should be no surprise that they sell the most beer. Still, some data to back up that claim would be a nice touch. Buffalo Wild Wings is a sports bar. They get it. So they should know: What good is a claim without a bunch of stats to back it up?
(photo credit: Buffalo Wild Wings, promotional use)