As the recession deepens, more and more companies feel ‘boxed in’ by shrinking markets and falling demand. The question in the minds of marketing managers and business owners everywhere must be: how to break down the doors of recession - before the liquidators come knocking.
To claim that search engine optimization (SEO) could be the answer for thousands of beleaguered companies may seem far fetched. To say that SEO copywriting is the key to transforming a company’s fortunes may sound like the rantings of a snake-oil salesman who belongs in another era.
And yet, a successful website should be at the heart of every company’s integrated marketing activities. To make it successful, you should consider SEO copywriting as your secret weapon - a powerful, cost-effective technique that requires no technical knowledge.
‘Successful’ in this context means a website that ranks highly on the search engine pages and one that generates sales as a direct result of identifying the main keywords that potential customers would type into a Google search. Keyword research is the main starting point for SEO copywriting. From there, everything follows.
The principles of SEO copywriting fall into two main areas – ‘on-page’ SEO which is concerned with making sure your keywords feature as prominently as possible on each of your website pages without the flow of the text being affected.
The other important part of SEO copywriting focuses on ‘link building’. What this means is making sure that as many websites as possible include your URL in their pages. The more links your site has, the more weight it will have with Google.
The SEO copywriting tools used to generate these links include online PR and submitting articles to the major online article directories. Every time your news release or article is published, it will add another ‘link’ to your war chest. If the whole thing goes ‘viral’, your site could be charging up the Google rankings like there’s no tomorrow!
Mike Beeson
Director,
Buzzwords Limited
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