Couture designer Juan Carlos Obando will be the featured designer for the fourth annual Fashion Week El Paseo. His collection will be shown on Saturday, March 29, at 7 p.m., on the runway in the "Great White Fashion Tent" off El Paseo in Palm Desert.
A native of Branquilla, Colombia, Obando began his visual communications journey in Miami. Possessing a natural ability to parlay the beauty that surrounds him into tangible creations, Obando transformed himself from a University of Miami design student to one of the most highly sought-after art directors in the advertising field.
Obando worked with advertising powerhouses such as Bates Worldwide, Young & Rubicam, and Saatchi & Saatchi, creating "modern eye candy" for global brands such as BMW, Perrier, Procter & Gamble, L'Oreal Paris, and Walt Disney Co. Obando created the "Let imagination run your life," ad campaign for Toyota that aired during Super Bowl XXXVI.
In the fall of 2004, Obando launched his privately held fashion company, Bureau Beaute Inc., which houses the Juan Carlos Obando Label, which met great acclaim at its L.A. Fashion Week debut.
Reaction from the national and international press was immediate, landing him the front cover of fashion bible Women's Wear Daily: "Siren Call -Twenty-seven-year-old Juan Carlos Obando made a stellar debut in what was the breakout show here." And in December 2004 the Los Angeles Times noted in its Best of the Year review, "He gave a glimmer of hope that Los Angeles Fashion Week could be a place for new discoveries with his debut runway show."
In March 2005, his sensual collection for the Fall-Winter 2005, Hunters vs. Fairies, positioned Obando as a designer to watch. In the words of LA Weekly Fashion Director Kateri Butler, "With that one very polished collection of uber-sexy, artfully constructed clothes and shoes, Obando transformed himself into a name to be reckoned with."
"Twenty-seven-year-old Juan Carlos Obando made a stellar debut in what was the breakout show of the week. Obando's breathtaking collection was levels above most of what was shown here" -- WWD
"The creation of the Juan Carlos Obando brand - from conceptualization, image, business development, garment design to material selection - is the culmination of all the skills I have acquired throughout my career. The Juan Carlos Obando collection will channel all my ideas through the concept of a single brand." -- Juan Carlos Obando -- www.fashionweekelpaseo.com
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