AAM Hosts Audience Research Webinar

This webinar will provide an overview of essential planning for audience research in your institution, and practical tips and tools for implementing effective research and evaluation of your (real and virtual) audiences.

Explore the landscape of essential components for evaluation planning, including an examination of institutional mission, vision and purpose and articulation of goals for any research or evaluation study. “Drilldown” into the process components of a research program emphasizing practical tips for thinking and acting strategically about audience research.

Who Should Attend: Audience researchers, educators, visitor experience/visitor services specialists and interpretation specialists.

Presenters: Christine Reich, Manager of Informal Education Research and Evaluation, Museum of Science, Boston, MA, Steven Yalowitz, Senior Research Associate, Institute for Learning Innovation, Annapolis, MD

Webinar Moderators: Greg Stevens, Assistant Director for Professional Development, American Association of Museums, Washington, DC, Jonathan Finkelstein, Founder and Executive Producer, LearningTimes, Brooklyn, NY. -- www.aam-us.org