As part of Ford's support of the CIAA, the company will continue to play an instrumental role in improving the academic outlook for CIAA students by awarding over $100,000 in scholarships and providing them a chance to win a hot new 2007 Ford Edge crossover.
"Education is a great liberator,"Â said Crystal Greene, coordinator Ford Sponsorships and Alliances. "Ford is providing these scholarships and continuing its 7 years of CIAA tournament support because they aid in shaping the lives of young people. They receive a quality education and Ford provides them with excellent transportation to take these new skills to new places."Â
Ford's activities will be held at the Charlotte Convention Center on Mar. 1-3 at the free CIAA Ford Fan Experience. Ford will have on display some of its hottest products including the all-new Edge crossover, all-wheel drive Fusion sedan and two of hip hop DJ Funkmaster Flex's custom concepts - a Fusion and Expedition. Ford will treat fans to various interactive games and activities including opportunities to receive www.fordurban.com T-shirts and other prizes. Ford's Genuine Parts and Service Group will be on hand providing fans with free demonstrations on how to maintain your vehicle and give fans a chance to win free oil changes and other special offers.
The Ford Fan Experience will also feature a special live taping of the Steve Harvey Morning Show presented by Colgate Total Whitening on Mar. 2 from 6 a.m. to 10 a.m. where Steve's co-host Carla Ferrell will be discussing Ford's latest sweepstakes to win a 2007 Ford Edge online at www.steveharvey.com.
On Mar. 3 at 6:00 p.m. Grammy-nominated artist Mario will be performing at the Fan Experience followed by an autograph session from 7:00 p.m. to 7:30 p.m. at the Ford display.
Finally, during the halftime show of Ford Finals Night at Bobcat Arena on Mar. 3, Ford will give away an all-new 2007 Ford Edge crossover to one lucky fan. The fifteen contestants for the Ford Edge Fantastic Giveaway were selected from a random drawing held during the regular basketball season. They received an all-expense-paid trip for two to the 2007 CIAA tournament along with $200 spending money. During Ford Finals night, each of these fifteen contestants, along with three additional contestants selected during tournament week, will get a chance to win a 2007 Ford Edge. Each contestant will randomly pull one key from a bowl of fifteen keys to see which has the winning key that will start the Edge - Ford.