The Limited Edition Endeavour Club Series will be available at an attractive price of Rs 14,16,800 for the 4x2 variant and Rs 15,06,800 for the 4x4 variant (ex-showroom, New Delhi).
The new features on the Club Series Endeavour include:
- Front bull bar that enhances the tough look and provides greater safety
- Body cladding and two-tone painting giving the Endeavour a tougher look with more protection
- Fifth door mirror for convenience while parking and reversing
- A lockable hard spare wheel tyre cover to complement the tough look
- Stylish side graphics that offers customers the opportunity to customize their vehicles to suit their personalities
Scott McCormack, Vice President, Marketing, Sales and Service said, "We are constantly tuning into emerging customer demands and freshen our models to satisfy these desires. This new limited edition combines the Endeavour's characteristic tough exterior styling and commanding road presence with extra comfort and flexibility to bring the Indian consumer a comfortable, safe, reliable and robust SUV.
Endeavour with its 2.5 Turbo Diesel Engine with Intercooler provides class-leading fuel economy and is the preferred buy in a number of key SUV markets,"Â adds Scott McCormack.
The launch of the new club series will be accompanied by a 360 degree marketing campaign. The Endeavour customer is a hard worker, who parties harder, is progressive, seeks recognition, power and control and is a risk taker. The marketing activities will be a combination of traditional print media and strong presence on outdoor hoardings in key markets such as Delhi, Chandigarh, Ludhiana, Mumbai, Bangalore and Chennai.
The Ford Endeavour was launched in December 2003 and taps Ford's SUV heritage with world-class design and engineering to deliver unparalleled safety, performance and comfort in an affordable SUV. In December 2004, Ford launched the 'Endeavour with Hurricane Gear'; a fully loaded version packed with additional stylish features and luxurious appointments.
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With over 1900 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its eleventh year of operations in the country - Ford.
Posted March 12th, 2007 by Nymphadora
