blogTV.ca Hits The Streets

"We are very excited about blogTV.ca and the power it gives to people to be their own broadcasters," says Claude Galipeau, Senior Vice President of Digital Media for Alliance Atlantis. "We've decided to hit the streets to show off its power and showcase this new platform to Canadians while providing content 24/7 to our online users."

blogTV.ca personalities will be on hand in the outfitted live broadcast unit to interview the public at Canadian Music Week activities, Leafs and Raptors games, a swimwear fashion show at Ultra, concerts, nightclubs and movie theatres. Users can visit blogTV.ca to check in with the live footage being streamed to the site and to interact with the blogTV.ca team as they seek out the action across the city. Segal Communications developed the live event blogTV.ca campaign.

"The street level component of the campaign provides a prime example of how the live experience can play a central role in the promotion of an online property," says Michael Scissons, Segal Communications. It is exciting to bring the brand to life offline and give consumers an opportunity to interact with the property in a new way."

The campaign also includes a sponsored story on Facebook and online ads on Yahoo 360.

"Leveraging trusted social media sites like Facebook and Yahoo 360 is a key strategy of our campaign. This provides us with the capability to effectively target users who already have a propensity to "egocast" themselves and enhance their online offerings with video," says Heidi Fillmore, Vice President of Digital Media Marketing.

An out-of-home marketing campaign will roll out beginning in April and will include wild postings, resto-bar boards and wall murals.

About Blogtv.ca

blogtv.ca is the first live user generated video website developed specifically for Canadians; it is a place for people to showcase their talents, voice their opinions, discuss and debate with an online audience and interact with viewers using real-time communication tools. -- www.cnxmarketlink.com