DivX, Inc. and the Canadian Broadcasting Corporation (CBC), Canada's national public broadcaster and one of its largest cultural institutions, today announced a partnership to bring premium international content to audiences around the world in the DivX video format.
According to the licensing agreement, CBC has launched a channel on DivX Stage6--an online video sharing community site--featuring premium and promotional international content including an interview with singing sensation Josh Groban, reports from around the world from CBC's flagship news program, CBC News: The National, along with entertainment, fashion and unique short films which will be added to the site weekly. To view the CBC channel on Stage6, visit www.stage6.com/CBC.
In addition to the CBC channel on Stage6, DivX has obtained the exclusive rights for Samsung Electronics Canada, a manufacturer of DivX Certified DVD players, to bundle more than 20 hours of footage from the CBC DVD "Torino 2006: Canada's Quest for Success" with its new DVD recorder that will be available at major consumer electronics retailers across Canada in March. Programming includes every Canadian medal-winning performance in its entirety, extensive highlights of Opening and Closing Ceremonies, "Ciao! Torino" (CBC vignettes featuring people, places and culture of Torino), "Life After a Final," as well as interviews, behind-the-scenes footage, bloopers and athlete bios.
DivX makes it easy to compress the file size of video content while maintaining high quality. The CBC content is encoded by DivX and protected by the company's digital rights management (DRM) technology.
"We are pleased to license premium CBC content encoded in the high-quality, secure DivX format," said Bob Kerr, Vice President of Business Development, CBC. "By creating a channel on Stage6, we are able to reach a broader audience as our viewers re-live the excitement of their favorite CBC shows in a format compatible with millions of DivX Certified consumer electronics devices from major manufacturers."
"CBC is not just a media company. They are truly a pioneer and share our goal of building a better media future," said Kevin Hell, CXO, Partners & Licensing, at DivX, Inc. "With CBC, we have expanded our global reach by making premium content such as Josh Groban and the 2006 Olympic Winter Games more accessible to viewers worldwide."
In addition to creating a high-quality viewing experience, DivX empowers consumers to take their favorite videos beyond the PC. Content in the DivX video format is easily transferred among an entire ecosystem of DivX Certified devices and platforms including DVD players, portable media players, in-car DVD players and more - DivX.
Posted March 17th, 2007 by Nymphadora
